ANDThey left home at 26, as a recent research by Facile.it made by the institutes mUp Research And Norstat. But the boys between 18 and 34 years old, Millennials and Generation Z, they are also the most attentive to eco, green and sustainable purchases. And they love to choose and buy products on the web, even through online auctions. He reveals it Catawiki, the online auction platform.
Online auctions, what they buy
The numbers speak for themselves: visitors belonging to Generation Z who, as digital natives and technology enthusiasts, approached the world of online auctions, increased by 40%. But it is young adults between 25 and 34 who are the “hard core” of users. From everyone there is an ever increasing attention to the theme of sustainability which, translated into concrete actions, means the purchase of used objects.
Reducing one’s ecological footprint after the pandemic has become more important for 56% of the population globally – in Italy the percentage rises to 68%, especially for Millennials (71%) and for the Gen Z (62%). Also in our country, it is noted that the new generations have a high interest in issues related to the environment (we are 39% for Millennials and 45% for Gen Z) which translates into fashion, for example, in choice of vintage garments or made with organic fabrics and in wines in the growing attention to natural ones that prove to be a continuously growing trend.
As for the food, with over 50 thousand bottles sold and an industry growth of almost 45% compared to the previous year, wine was positioned in pole position among the categories most loved by all; just think that the most expensive bottle auctioned globally was sold in Italy, it is one Domaine de la Romanée-Conti Romanée Conti Grand Cru from 2006 sold for 15,500 euros. For true connoisseurs.
iO Donna © REPRODUCTION RESERVED