Garcia is pleased to announce that Marc Schrömgens has assumed the position of International Sales Director and Managing Director DACH effective June 1, 2022.
Marc has been Country Manager at Garcia GmbH based in Düsseldorf since 2019 and, together with the German sales team, has enthusiastically taken the Garcia brand to a new level in Germany.
Despite the difficulties during Corona, the German team has managed to expand the Garcia Teens and Kids areas into one of the best performing collections on the German market. They also achieved strong growth in the region with the women and men segments.
The future goal is to implement the structures that have led the DACH region to this success throughout the European market in order to exploit the growth potential in these markets as well and to become the best retailer in the wholesale sector.
2022 will be a special year for Garcia as it celebrates its 50th anniversary and opens two new retail stores in Germany, one at Westfield Centro Oberhausen and one at Minto Mönchengladbach. This POS is fully operated by Garcia and showcases our famous “kitchen table concept”.
About Garcia
A great love of jeanswear: That is the strength of the international family business GARCIA. The brand was founded in 1972 in Urbania, Italy. Garcia has now grown into an international jeanswear brand with a complete men’s, women’s and children’s collection, with sales outlets in more than 27 countries and more than a thousand employees in Europe.
GARCIA signed the Dutch Covenant for Sustainable Garments and Textile in October 2019. As part of the agreement, we are joining forces with various companies and organizations to fight grievances in the apparel industry that we cannot solve on our own.
In March 2021, GARCIA signed the Green Deal Circular Denim. Together with other frontrunners we are working to create a circular denim industry. We want to lead the way by making “Post Consumer Recycling of Textiles” (PCR) the standard in the denim industry with all signatories.
GARCIA is part of the JOG Group, which also includes Jeans Center and GARCIA Outlets.