Ganni launches a capsule collection with Juicy Couture.
The collaboration will refine Juicy Couture’s signature Hollywood street style with Gani’s Scandinavian design, the Danish fashion label announced on Monday. The capsule collection includes 13 styles – alongside the iconic Juicy Couture tracksuits, there are also t-shirts and tops, as well as dresses, leggings, caps and a tote bag.
Ganni and Juicy Couture’s collaboration celebrates the aesthetic of the noughties – when Juicy Couture’s velor suits were worn by Los Angeles’ it girls including Paris Hilton, singer Nicole Scherzinger and 2000s pop starlet Christina Aguilera. In a stylish Y2K design, the pieces of the collaboration feature rhinestone-encrusted lettering and logo prints – the fluffy material characteristic of Juicy Couture was also used.
“There are few fashion pieces in the world that are as recognizable as the Juicy Couture Velor Tracksuit – it really is a piece of pop culture history and I’m really looking forward to Ganni’s interpretation,” says Ditte Reffstrup, creative director at Ganni.
The collaboration has also resulted in the most “responsible” version of the tracksuit to date – made from certified organic cotton, recycled cotton and recycled polyester, the Ganni x Juicy Couture suit is way ahead of its predecessors in terms of sustainability.
The collection will be available from March 30th.