Just in time for the big anniversary year, Chini & Company is strengthening itself in the area of marketing and communication: Petra Schmidbauer has been taking on the role of Head of Marketing since December 1st and is now responsible for the strategic direction of the brand, the diverse marketing activities and has A lot has been done, especially in the area of brand communication and PR, to make the GANG denim & design brand, which has been successful for many years, even more visible.
For me, this step not only represents an exciting new professional opportunity, but also the chance to fully live out my passion for marketing. I am looking forward to working in a strong team and continuing the success story to date.
Exciting projects await Chini & Company in 2024. The company is celebrating its 30th anniversary and, just in time for the start of the year, a brand new men’s collection will complement the already very successful women’s product line.
It’s unbelievable how time flies – thirty years since my father founded it. We are particularly pleased about the collaboration we have just started with Petra Schmidbauer! We are confident that with her experience and spirit she will make a decisive contribution to further advancing our GANG brand!
GANG was founded in 1994 by Roberto Chini and is a German fashion label with Italian roots. Roberto’s vision: jeans and trousers with a perfect fit, loving details and authentic washes. FASHION THAT FITS PERFECTLY.
GANG creates innovative fashion from contemporary vintage to high fashion and produces the majority of the goods in Europe. The label is characterized by the highest quality standards combined with an Italian feeling and a clear focus on more sustainability.