gala gonzalez (A Coruña, 1986) has the honor of being considered the ‘first fashion blogger in Spain’. The model, ‘socialite’, ‘it-girl’ and DJ is also the niece of designer Adolfo Domínguez, but she has been flying alone for a long time. And very high.
While studying design in London, he decided to join fashion, then, from photoblog (what existed before Instagram). She was so successful with that toy that she was encouraged to open his own blog: amlul.comthe seed of your brand and, today, the coordinates of your Online store’Well, except for a ‘show room’ in Madrid, his timeless garments and ‘Made in Spain’, as he likes to claim, he sells all of them online.
“Classic brands seek to position themselves on the internet, and I, just the opposite, physically”assured in the ‘backstage’ a few hours before her first parade the young designer, who was dressed in a simple white t-shirt, jeans and sneakers. His debut on a catwalk has become a reality in the 30th edition of the 080 Barcelona Fashion. “I feel very privileged to be here, it is an honor and a responsibility”, she sighed.
‘top influencer’
It is said by someone who at his young age accumulates many titles; one of the last ones ‘Forbes’ has her on its list of ‘Best Influencers 2022’ (He has an entourage of 1.5 million followers on his personal Instagram account and another hundred thousand more on his brand’s).
Previously, he had already received distinctions and awards for the best communication in 2012 and 2018 from the magazines ‘Cosmopolitan’ and ‘Woman Madame Figaro’, and in 2016 he appeared for the first time in the renowned ‘Fashionista’ list, becoming the first Spanish woman to appear in the Top10.
All this led her to design capsule collections for big names in the sector such as Mango, Adolfo Dominguez, Tous, Superga and Pompeii, among others, while combining it with her career in the digital world as a fashion prescriber. Until in 2019 she went a step further and launched her own brand.
My obsession is to find a silhouette that suits all women”
For her trial by fire in Barcelona, she has brought a score of ‘looks’ in all the colors of the rainbow. “They are the most representative silhouettes of our brand,” she observes. That is dresses, kimonos, tops and pants… ‘Sunrise to sunset’ is called the set of these new timeless ‘best-sellers’, which can be worn from the beginning of the day until the night falls.
“My obsession is to find a silhouette that suits all womenand the one I work with best is the one in the uniform”, details the model, who despite the “little free time” left by her new facet, admits that will continue to give the callus on Instagram“even if it’s giving an opinion on other issues that have nothing to do with fashion, because I like the ‘feed back’ with my community”.
There are no more seamstresses, most of the dresses we wear have been sewn by men”
100% local production
sustainable production, made 100% in Spain, and almost all hand-sewn by men. Yes, because Gala complains that “there are no longer any seamstresses, most of the dresses we wear have been sewn by men, many from Morocco.”
“Despite the work behind it, we sell very tight, the most expensive dress is just over 300 euros“, he observes. A competitive price that is taken out of his hands, especially an audience from the USA, France and Spanish (in this order).
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He maintains that the market has changed a lot since it began, and especially in recent years. “Almost everything moves online, and I myself haven’t set foot in a Zara or any physical store in more than a year. I recently found out that they charged a few cents per bag!”, Gala assures, that even so, does not rule out participating in more face-to-face fashion shows after this first one in Barcelona.
For now, the famous blogger has her next physical appointment in Paris, where she will open a ‘pop up’ in December.