The watch label G-Shock opened its first shop in Germany on Thursday. The store in the heart of Hamburg is operated in cooperation with the Dortmund jeweler Rüschenbeck, said the digital watch specialist belonging to the Japanese electronics group Casio. In Poststraße 3, “the entire G-Shock brand world” is now available on a sales area of 34 square meters.
Marc Czemper, Division Manager Watch at Casio Europe, explained the background to the new opening: “We are very pleased to be opening a G-Shock store in Hamburg as part of our European development strategy after London, Paris and Milan,” explained him in a message. “At the prestigious location in Hamburg City, fans and friends of the watch brand G-Shock can now experience the large selection of models and get competent advice from the expert team on site.”
The new store offers “a physical touchpoint for our brand, which enables us to make it even more tangible for the numerous fans and to further increase its awareness,” added Marian Lagler, who is responsible for brand marketing at Casio Europe is.
