The clothing supplier Fynch-Hatton Textil-Handelsgesellschaft mbH based in Mönchengladbach is further expanding its range. On Monday, the company presented its new Home & Living collection. It includes decorative and furnishing items as well as selected home textiles and can now be ordered by retail partners in the brand’s showrooms. “The proof of concept will start in September with selected partners at 25 locations,” said Fynch-Hatton.
For CEO Mathias Eckert, the new category also has strategic importance: “We are convinced that the future of retail space will go beyond a textile range,” he explained in a statement. “With additional purchase incentives, the end customer is inspired with new topics and content. Fynch-Hatton Living will fully support the necessary path to a new shopping experience.”
Carina Brandts, who, as concept developer at Fynch-Hatton, is responsible for the “style world and the expansion of the extended Home & Living product segment”, explained the special properties of the new category: “In line with the brand values and the quality standards of Fynch-Hatton, the Articles from the Living collection made exclusively from high-quality natural materials from sustainable productions. All items are made by hand,” she explained.