The clothing supplier Fynch-Hatton Textil-Handelsgesellschaft mbH based in Mönchengladbach has reorganized its sales department. The brand has been presenting its current collections in its own showrooms since the spring/summer 2023 order season. The company had already announced corresponding plans last summer.
Fynch-Hatton chose Düsseldorf, Hamburg, Eschborn, Sindelfingen and Stuttgart as locations in “market-relevant metropolitan regions”. For customers from East Germany, “a temporary showroom is also available in Leipzig/Schkeuditz,” the clothing supplier said in a statement on Friday.
“The opening of our own showrooms is an essential part of the realignment and offensive expansion phase,” explained the company. As part of the reforms, which also included the market launch of a women’s fashion collection last year, the brand “separated itself from the independent commercial agencies that were purely specialized in men’s fashion”.
CEO Mathias Eckert said in a statement that he was “very grateful to the previous agencies for the great development work” over the past few years. However, the company now expects additional advantages from the new sales model with its own showrooms: “The company’s own sales team and also the showrooms bring the menswear and womenswear together and present the brand as a unified whole. In addition, this strategy update enables closer interaction with the customer and thus an even more efficient service,” said Fynch-Hatton.