From Steph Curry to Tom Brady: how many big names in sport invest in Nft

Nft and sport, a combination that has become stronger over time. Non Fungible Tokens are so popular with athletes who no longer invest only in restaurants or real estate. Several stars of world sport have decided to launch themselves in this market and on the potential of technology and a trend that is expanding enormously. From basketball to tennis, the richest and most famous athletes are not missing out on new earning opportunities. As more and more celebrities start minting, distributing and advertising their own works of art, the public also begins to get curious.

Nft in American leagues

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Some of the largest NFT partnerships in the sports industry are occurring in the NBA. In 2019, the North American professional basketball league announced an agreement with Dapper Labs to create video moments of the NBA as NFT. Kevin Durant, star of the Brooklyn Nets has become the testimonial of the platform. Even the Major League, the oldest American baseball league, has signed a partnership with Sorare, the online fantasy football platform that operates on the blockchain. The purpose of MLB fantasy baseball is to create the NFT team that best represents Major League players to bring fans closer to athletes, clubs and the league during the live baseball experience. But many athletes have come forward and decided to invest individually. Stephen Curry bought a Bored Ape Yacht Club Nft for $ 180,000. The champion of the Golden State Warriors is not the only one to own one: Shaquille O’Neal, Jimmy Fallon, Eminem, Neymar, Gwyneth Paltrow, Justin Bieber and Snoop Dogg belong to this exclusive club made of benefits for the community but above all social prestige . Former NFL quarterback Tom Brady created the Autograph platform, which launched in August 2021. Last April, the company signed a multi-year deal to build NFT for Espn and also made a few other key moves to make Non Fungible Tokens. more accessible to more people. Its partnership with DraftKings allows customers to purchase NFT using credit cards instead of cryptocurrency. In short, athletes are seizing opportunities, also buying what is hot on the market.

The success of Bored Ape

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Within the world of NFT the so-called “Bored Ape” have been one of the most surprising and successful phenomena. The Bored Ape Yacht Club is a collection of non-fungible tokens released on the market by Yuga Labs in 2021. Each NFT in the collection represents an “Ape”, or a monkey. Primarily born as an artistic project, their “bored, unkempt, punk” graphic design derives from the joint work of various artists. From a technical point of view, the Bored Ape are ERC-721 tokens on Ethereum and are hosted on the decentralized IPFS archive. As previously mentioned, many sports and entertainment personalities have been fascinated by these tokens: the Ape guarantee a real status. Owning one of these Nft means belonging to an exclusive club made up of advantages for the community but above all of social prestige. From the Bored Ape Yacht Club is a born “mutant” version, the Mutant Ape Yacht Club. Like any expensive art form, its value is not determined by quality, but rather by its marketability. The monkeys of Bored Ape Yacht Club have gained popularity also because, as often happens with certain “collectibles”, those who owned them – but then also those who did not own them, by emulation – began to use them online as profile images, thus making them fashionable and known.

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