An opportunity not to be missed for all fans of the pink race, benefits and experiences never seen before
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The Giro d’Italia runs fast in the digital world. The legendary pink jersey, the trophy, the logos and the other symbols of the history and tradition of the pink race have been available for a few days within VVITA-collections, the Giro’s official Web3 partner. The collections, recreated in 3D, made unique, authentic and certified by the blockchain, offer an unmissable opportunity to all fans: the subscription to the digital Gazzetta G All Inclusive and a whole series of other benefits, including the physical jerseys of the competition .
benefits
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A completely new and immersive way to experience the magic of this fantastic competition. By purchasing the 2023 Giro d’Italia collectible the user will discover the color of the digital shirt generated by the drop. Each shade corresponds to a level of rarity: Pink (Super-Rare), Azure (Rare), Cyclamen (Uncommon) or White (Common) and will be assigned with the collectible and its associated benefit through a completely random lottery. A 1 to 12-month subscription to Gazzetta dello Sport G All Inclusive is always guaranteed for each shirt, thanks to which you can browse the newspaper in digital format every day on all devices starting at 3.00 in the morning, in addition to the weekly Sportweek and have access to the premium section of Gazzetta.it. For the most important rarity levels, i.e. Super Rare and Rare, the physical Maglia Rosa or one of the 2022 ranking jerseys (Pink, Blue, Cyclamen or White) will also be made available. Making the purchase is very simple, within the reach of any user, given that a normal credit card is sufficient.
the auctions
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Virtual yes, but with many real benefits. The collection is joined by two unique auctions. The first, already online, guarantees the day pass to follow the last stage of the Giro d’Italia with access to the hospitality and Race Experience area aboard the official flagship, but also the physical Maglia Rosa and a whole series of benefits which also include the finish at the Leonardo Truck Hospitality with non-stop finger food/open bar service, live vision of the race on plasma TV screens, the pink jersey (physical) 2023, the white, blue, cyclamen (physical) jersey 2022 and a tribute from the Giro d’ Italy. The second auction, which will be activated at the end of the Giro, will make it possible to receive the exclusive digital collectable of the Trofeo Senza Fine and the four physical jerseys autographed by the respective winners of the race.
the metagyro
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Virtual spaces, new perspectives to better enjoy the experience of the Corsa Rosa projected more and more towards the future. Thanks to the collaboration with VVITA, an absolute novelty arrives for all enthusiasts: the Metagiro. It is the new home of the Giro where users will be able to get information on the stages and discover the extraordinary 3D reproductions of the Trofeo Senza Fine, the Maglia Rosa and the other symbolic jerseys. A space that can be explored in 3D, with themed areas and new functions that will be unlocked over time. Fans of the Giro will live experiences that are unprecedented in the world of cycling competitions. Furthermore, they will be able to create personalized avatars, review the epic moments, enter the Hall of Fame of the champions who have made the history of the Giro. It can be accessed easily from any mobile device or PC.
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