No.No retirement, no early retirement. The 90s supermodel they have never been so popular and in demand. While the younger audience rediscovers the trends and aesthetics of that decade, the fashion industry brings back the iconic faces of the 90s, from the evergreen Kate Moss to the revived Linda Evangelista, up to Carla Bruni, Helena Christensen and Amber Valletta. The ultimate goal? Making the fashion system more open and hospitable to women over 40, in all their beauty.
Big returns on the catwalk
The Fashion Month that has just ended confirms the interest of fashion houses and designers to involve models of all ages. After being the protagonist of the advertising campaign that celebrated 25 years of the baguette, Linda Evangelista triumphantly returned to the catwalk for the New York show in Fendi, welcomed by the affection of the public. Cheering for her from the front row of her colleagues of successes and covers, also in the midst of a second working youth. Christy Turlington, Shalom Harlow, Amber Valletta – who a few days ago showed in Paris for Stella McCartney -, Kate Moss, in a grunge version by Bottega Veneta, fashion does not give up on top models from the 90s. And what about Naomi Campbellwho at the age of 52 and with the usual beauty only in the last month has paraded for Burberry, Messika, Boss and Tod’s, for the latter alongside Carla Bruni.
The 90s supermodels in front of the lens
In addition to Fashion Week, it is advertising campaigns to have marked a change of pace, in a broader attempt to represent, and therefore address, women of all ages. The latest in chronological order is Helena Christensen who for the second time posed for the British lingerie brand Coco de Meras the face of the collection Icons. The Danish model, who will turn 54 in December, looks fitter than ever, portrayed in lace bodysuits, see-through lingerie and provocative guêpière.
Helena Christensen is the face of the Icons collection of the Coco de Mer lingerie brand
In particular, the underwear and lingerie sector seems to be the one most interested in portraying women and supermodels of all ages (and physicality). Skimsfor example, the underwear and shapewear brand founded by Kim Kardashianhas recently called for a rally Brookie Shields, Tyra Banks, Heidi Klum it’s the same Kate Mossproposing an imaginary with a high level of glamor that does not hide imperfections and changes experienced by the passage of time.
A step towards inclusivity?
While a few days ago Intimissimi announced that Jennifer Lopez will be its new global ambassador, the independent underwear brand Cuupwell known and appreciated for bras with a very wide range of sizes, has chosen the actress and model Lauren Hutton78, as the face of her latest campaign, clearing all preconceptions about female beauty standards.
Actress and model Lauren Hutton, 78, in a shot for Cuup
Choosing a 90s supermodel (or a world-famous star) is undoubtedly a winning move for the brands, which in this way try to change the cards on the table in a sector very interested in the latest novelty, in the face more fresh, to the youngest model, and where in general women over a certain age struggle to find their own space. The hope is that this type of reflection will expand soon and more and more, going to include all kinds of physicality.
For a truly faithful representation of being a woman, at any age.
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