Supermarket company Jumbo rolls from one crisis into another: with the blunder with a World Cup commercial and the arrest of CEO Frits van Eerd as low points. What is going wrong with the Dutch group that Albert Heijn is so eager to outdo? The Algemeen Dagblad (AD) spoke with several people involved. They give an insight into a company that seriously went out of business.
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From celebrated CEO to fraud suspect: how Dutchman Frits van Eerd and his Jumbo flew out of control
