The Nantes software publisher Akeneo announced yesterday a fundraising of 123 million euros. Specializing in the creation of product information management (PIM) and product experience (PXM) solutions, this funding round should allow it to develop more quickly internationally.
While PIM solutions like Akeneo’s have been around for several years, the proliferation of sales channels has made them indispensable. Brands must now be able to provide the same data on a product to a buyer, whether they are using an application, a marketplace like Amazon, the company’s e-commerce platform, a terminal in a store, etc. A point that may seem obvious, but which is not always respected by companies. Akeneo’s clients include companies from various sectors such as LVMH, Accor, Royal Canin, Fossil, and Back Market.
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” The customer journey has changed in the blink of an eye, and we believe the most agile and effective way to manage these ever-changing dynamics is to invest in creating product experiences that resonate no matter what. where the customer is or buys,” explains Akeneo CEO and co-founder Fred de Gombert in a communicated. ” Brands and retailers are as invested in creating and managing their product information as they are in managing customer information, and we’re seeing this trend reflected in our platform adoption rates, increased customers and revenue growth. »
Thus, this fundraising should allow Akeneo to continue the development of its product information management (PIM) platform. A significant part of the amount raised will therefore be used to develop an R&D center in Nantes. The company mentions in particular the recruitment of “key executives” although its workforce has grown by 40% in 2021 alone. It now has 300 employees, more than half of whom are in Nantes, spread over 9 countries. However, Akeneo plans to recruit 150 additional people.