The Argentine actor Franco Masini has just taken a new step in its international projection. The 31-year-old interpreter was chosen as one of the faces of the Tommy Jeans Spring 2026 global campaignTommy Hilfiger’s young line, a bet that places it on the international fashion radar and that, in terms of media visibility, can function as a springboard to larger markets, including Hollywood.
The campaign—shot in the London neighborhood of Shoreditchone of the creative hubs of the British capital—brings together a multicultural cast that includes the K-Pop star Jang Won Youngthe Formula 1 academy driver Alba LarsenBritish singer Cat Burns and the Canadian creator Gaius Okami. In that group, Masini appears as the Latin representative of the casting and as a figure who, according to the brand, “redefines modern style.”
The choice is not accidental. Tommy Jeans —the line that Hilfiger launched in 1996 as its most youthful division— usually relies on artists who circulate between music, streaming and global digital culture. In that ecosystem, Masini fits naturally: actor, occasional musician and with a strong presence on networks, he is part of a generation of Latin American performers who managed to transcend the local market to establish themselves on the international scene.
Born in Vicente López in 1994Masini began his career at a very young age in theater and television. His first big leap came with “Peter Punk”the Disney XD youth series in which he played the manager of the band Rock Bones, a role that also took him on musical tours with the group derived from fiction. That experience quickly positioned him within the youth circuit of Latin American television.
Over time, he consolidated a broader career in Argentine fiction with titles such as “My hope”where he played Pedro Correa, and the police soap opera “Love after loving”one of Telefe’s hits from the second half of the last decade. At the same time, he also participated in cinema, with appearances in productions such as “Betibu” and the thriller “The clan”directed by Pablo Trapero.
The real international leap came with the rise of streaming. In 2022 he joined “Rebel”the Netflix version of the Mexican youth classic, where he played Luka Colucci. The series established him in the platform’s global circuit and expanded his audience beyond Latin America.
The next step was Europe. Masini moved to Madrid for seasons to star “All the times we fell in love”a Spanish romantic series that consolidated him in the Iberian market and reinforced his profile as an exportable actor within the platform ecosystem. Added to this journey are participations in international productions such as the British series “Riviera”in addition to film and theater projects that kept him active between Argentina, Mexico and Spain.
In this context, the Tommy Hilfiger campaign appears as more than an aesthetic collaboration. In the global entertainment industry, fashion often functions as a career amplifier: it places actors in international media circuits, on covers, events and red carpets that transcend the promotion of a series or a movie. For Masini, who has been on the road for almost two decades since his teenage debut, the move seems strategic. At a time when platforms are looking for Latin American faces with global projection, becoming the image of a historic brand of American style—with a presence in more than 40 countries—places it in a different showcase.
In other words, the campaign doesn’t just talk about denim, streetwear and urban culture. It can also be the beginning of a new stage: that of an Argentine actor who is beginning to play in the global league of entertainment and fashion.
by RN
Image gallery
