Loyalty plays a key role in the development of a business. According to the Harvard Business School, increasing your organization’s retention rate by 5% increases profits by 25% to 95%. For this reason, it is essential to set up an effective loyalty system. To achieve this, it is necessary to have data on its customers in order to offer them adapted offers and to build them a personalized experience. Here lies the issue of FourSeeds. It is a platform created by the data agency Meteors. The company has developed this suite of features, which helps build loyalty and anticipate customer journeys using data and artificial intelligence.
Easily manage your loyalty program
Setting up an effective loyalty program is essential for brands wishing to increase the frequency of purchases of their customers or increase inbound traffic to the website. This also makes it possible to respond to profitability issues, since retaining a customer costs 5 to 25 times less than recruiting a new one (Loyalty Observatory).
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To retain a consumer, however, it is necessary to strengthen his relationship with a company and provide him with an enriching experience, which digital technology can help with. When registering for a loyalty program, customers provide relevant data, such as their telephone number, date of birth, etc.
FourSeeds makes it possible to filter this information, and to segment it. Concretely, this gives the possibility of carrying out marketing actions targeted at a group of customers who have criteria in common. The platform makes it possible to activate rules and assign points or rewards based on customer actions, their purchases, their reactions to communications or their behavior. The loyalty strategy must be adapted according to these elements, in particular thanks to FourSeeds. It provides customer information so that companies can readjust their offers in real time. Please note that the data is processed in compliance with the GDPR.
Clean and unified data for more results
Having a good understanding of your customers to better target them and improve their shopping experience, however, requires having up-to-date and clean data. Otherwise, the entire loyalty strategy can become unbalanced. Unnecessary costs can also be incurred if communications are sent to addresses that do not exist.
To avoid this type of consequences, FourSeeds has a Data Quality Management (DQM) tool. In concrete terms, it is possible to clean your database directly on the platform and delete incomplete email addresses or telephone numbers in just a few clicks. Additional settings can be added, such as deleting duplicate contacts.
The challenge remains, however, to keep this data reliable and up-to-date. For many companies, this is a complex process that takes a lot of time. However, neglecting the quality of its data can cost up to 15 to 25% of a company’s turnover, according to FourSeeds. To facilitate this process, the platform takes care of the management of the DQM. It completes customer information that would have changed, such as phone number. For a brand, it is the certainty of always addressing the right person and avoiding unnecessary additional costs.
In an omnichannel environment, it is essential for companies to have complete visibility into the customer journey in order to better understand what prompted them to make their purchase and which channels and communications contributed to it. This allows you to know the appropriate actions to take during future interactions. For this, it is essential to have unified data, that is to say which are not isolated by silos. FourSeeds gives the possibility of creating a Single Customer Repository (RCU), which allows to have all the information relating to a customer in one and the same place. With all the elements at hand, it becomes easier to make strategic decisions.
Respond to personalization challenges
In a context of increased competition, the personalization of the user experience can make the difference with customers. The data collected is then useful to learn about their needs, and therefore to differentiate themselves. FourSeeds precisely provides all the data necessary to know its customers and send them the right message at the right time or trigger marketing triggers. This can be based on different factors, such as cart abandonment or anniversary date. For consumers, a brand that personalizes its actions makes them feel valued. This can boost purchase frequency. An important element, when we know that 86% of buyers are ready to pay more for a good customer experience, according to statistics provided by the Codeur site.
Once its loyalty strategy is well established, it is essential to monitor its performance and analyze its impact in order to make the necessary improvements to optimize its ROI (Return On Investment). The FourSeeds multi-channel dashboard gives the possibility to keep an eye on each project by visualizing the profitability of each action.
The platform is therefore a major ally in improving the experience of its customers and building their loyalty. Big names like Photomaton, Clarins and Maison Kitsuné have already been conquered by FourSeeds.