The Spring/Summer 2024 season is just around the corner and the trend is towards nature.
The coming season sees myriad structured weaves, playful prints and relaxed silhouettes in the collections, often with individual approaches that point to a future in fashion that looks to the outside world.
At the Man/Woman fashion fair, designers presented their collections for the spring/summer 2024 season, concentrating on contemporary, reduced designs that bypass the typical trend cycle.
Open knitwear, nature-inspired pieces and all manner of denim styles, from patchwork jackets to jumpsuits, suggest a candid, playful turn in menswear. FashionUnited brings you four brands that are driving this trend.
Sage de Cret
Designer Kimitoshi Chida’s approach to the Sage de Cret brand is rooted in the tradition of fine craftsmanship. With an average price tag of $500, each season varies by exploring new methods rather than obvious concepts while taking a capsule approach. “We don’t have a theme for each season, but we always keep that in mind when designing our collections,” explained Ayako Yamada, sales manager at Sage de Cret, to FashionUnited. “We create everyday designs for different preferences, and we create new designs with a classic character – we combine raw things into a beautiful whole”.
For SS24, Sage de Cret plays with natural fibers, crumpled textures and clean cuts that emphasize the lightness of the materials.
Merz B. Schwanen
The Berlin brand Merz B. Schwanen focuses on the essentials. Each garment is handcrafted on centuries-old looms, carrying the rich history of garment making into the modern day.
Next season, the brand is expanding its range while keeping its core pieces by presenting two new color themes: green and pink, and tan and blue.
Specializing in quality everyday wear, the brand creates basics for both men and women, from Henley shirts to casual dresses, ranging in price from $70 to $350. Merz B. Schwanen only uses organic materials – right down to the label. “Everything we do is very well thought out. We don’t just jump from one product to another, we think of all the details,” says Gitta Plotnicki, co-founder of the brand.
Demand is at an all-time high after the brand’s 215 t-shirt was featured on the Hulu series The Bear.
Umber and Ocher
Handcrafted in India, the Umber and Ocher brand uses centuries-old techniques to craft each collection from fiber to finish.
With prices ranging from $50 to $450, the brand uses slow-fashion methods – from harvesting its own materials to working closely with artisans. For the coming season, Umber and Ocher takes inspiration from life in the country, manifesting itself in block prints, woven shirts, upcycled jackets and intricate thread work.
“The Spring/Summer 2024 collection is based on the essence of simple living,” says Michele Janezic, Brand Director of Umber and Ocher. “She was inspired by traditional art found on walls, floors and clothing, and a general way of life that promotes a sustainable and harmonious existence.”
De Bonne Facture
The French men’s clothing label De Bonne Facture offers new interpretations of classic and modern styles at moderate prices.
“De Bonne Facture is considered a wardrobe with subtle variations for each season,” says Déborah Sitbon Neuberg, the founder and creative director. “This collection is a French interpretation of soft tailoring with our essentials in new colors, fabrics and details for next spring,” says the creative director of the embroidered shirts, utilitarian silhouettes and airy knitwear.
From the brand’s hunting jackets to sportswear-inspired pleated trousers, the De Bonne Facture collection reflects menswear’s growing interest in wearable elegance for the great outdoors.
This translated post previously appeared on FashionUnited.uk