Ssensorial, skin-friendly, technological – some even developed with the help of artificial intelligence – and almost all available in many nuances. The foundations for autumn winter 2023 are a taste of the future: no longer simple make-up bases, but real second skins which adapt perfectly to everyone’s complexion, resisting all weather conditions.
Foundation FW 2023-24, the new generation foundations
Long gone are the days of foundations they limited themselves to “coloring”, that is, correcting chromatically, Skin. Now they are multitasking beauty products capable of adapt more and more to the skin’s needs. And to each of their colours, accomplices completely inclusive color palette.
The season’s news
L’Oréal involved consumers directly, asking them for information on the tones and undertones of their skin. This is how the pigments in the foundations have increased from 4 to 6: in addition to black, white, yellow and red, ultramarine blue has also been added to give brightness and cobalt green for olive hair. The result is the new formulation of Accord Parfait, available in 48 shades.
Relaunch Mac Cosmetics, with the new Studio Radiance Serum-PoweredTM Foundation even available in 56 shades. Or again, FentyBeauty has always made the wide range of shades its strong point: the new foundation Eaze Drop Blur + Smooth Tint Stick relaunches with 25 shades, all modulable and mixable with each other to truly satisfy all ethnicities. The formulation is designed to be non-transferable and resist not only sweat, humidity and temperature changes.
For her first make-up collection, Prada, on the other hand, “inconvenienced” artificial intelligence. Thanks to the comparison of 3 thousand skin tones was born Reveal Skin Optimizing Foundationin 33 highly inclusive shades that include all tones and undertones. In short, this season, it’s impossible not to find your own foundation shade.
Friends for life
The formulas are skin-friendly also from the point of view of the ingredients. Pure 24 karat gold and white peony are the assets of Gold Skin Control Set Of Guerlain: peony helps keep the complexion young, evening out texture and colour, while gold gives great luminosity.
In addition to the very sensorial consistency, the serum foundation Oleo-Serum tints Of Clarins hydrates and brightens the skin: 80% of the formulation is composed of dry vegetable oils, including lhazelnut oil, rich in omega 6 and 9, which prevents dehydration, jojoba oil which deeply nourishes and ceramides which strengthen the skin barrier. Treatment effect also valid for the new Crème Teintee of SVR: designed for the most sensitive and prone to redness skin, it soothes and reduces redness. immediately.
Natural adaptogens and protection factors: environmentally friendly foundation
With protection factors, ingredients that protect against pollution, natural adaptogens which decipher the external climate so as to make the product last as long as possible on the face, the new foundations incorporate performance and hi-tech actives. Like the 15 rare plants in the foundation formulation Prada which, which have existed for 400 million years, resisting climate change,
Or like evening primrose extract and skullcap from Lake Baikal, ingredients that protect against external aggression caused by pollution, both contained in Baume de Teint Plein Air Of Hermès. To each of her her own….
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