Italian label Forte Forte has opened its first US boutique in Los Angeles. With the new flagship store in the Californian metropolis, the company is expanding its locations to nine stores worldwide.
In 2018, the company outlined a development strategy after receiving financial backing from Fond Style Capital, an Italian investor in emerging lifestyle and fashion brands, in 2017. Since then, Forte Forte has opened several of its own locations, including in Milan, Paris, London and Tokyo.
The store concept with a sales area of 30 square meters is inspired by the Los Angeles area and features an interior design with clear shapes and colours. The interior is in line with the characteristic design of the Forte Forte collections and is subtle but detail-oriented. High ceilings and a light-flooded ambience contribute to the openness of the premises.
Forte Forte was founded in 2002 by siblings Gilda and Pablo Forte. The first collection consisted of handmade t-shirts – over the years the label has developed a feminine design language, which is expressed through colorful knitwear, playful dresses and detailed blouses. In addition to its own locations and its own online shop, the label is represented on luxury platforms such as Farfetch and Smallable.
