The Red Bull fashion brand AlphaTauri has brought Bruno Sälzer on board as Executive Advisor. He is supposed to support the AlphaTauri management team in international expansion and the development of internal and external structures.
“With a great team and a highly innovative approach, AlphaTauri has brought a fascinating product onto the market. I am very happy to be part of the next phase of internationalization and the further development of the collections, ”said Sälzer in a statement on Monday.
Management consultant
Sälzer has more than 25 years of experience in the fashion industry: He worked as CEO at Hugo Boss, Escada and Bench as well as Chairman of the Board of Directors at Amer Sports. He is currently a member of the board of directors of Lacoste and Zino Davidoff.
“With Bruno Sälzer as an excellent and experienced partner at the side of our management team, we are bringing AlphaTauri to the next level of success,” said Ahmet Mercan, Managing Director of AlphaTauri.
In the past four years AlphaTauri has repositioned itself and now essential areas from design to marketing to sales are managed in-house. After entering the German-speaking market, AlphaTauri is expanding specifically in core countries with the aim of rolling out the brand globally. The collection can be purchased in the three own stores in Salzburg, Graz and Vienna, as well as in stores in German-speaking countries, in Italy, Luxembourg, France and Turkey.