With games on Monday evening, the women’s soccer Bundesliga should soon have a unique selling point. This date will be introduced from the 2023/24 season to make women’s football more visible and the media rights more attractive for TV stations.
The media company that buys the rights to Monday’s games can even have a say in the kick-off time. According to information from the dpa, the start of the game can be between 6 p.m. and 7.30 p.m.
Until 2017 there were still Monday games in the 2nd division, which were broadcast by Sport1. After years of protests from fans, the date was abolished to the annoyance of the special interest channel. Only this season there are Monday games in the 3rd football league.
For the women’s game on Friday evening, too, the TV station with the highest bid can set a kick-off time between 6:00 p.m. and 7:30 p.m. This is part of the tender that the German Football Association (DFB) is starting this week in line with the EM euphoria and the high ratings.
The DFB offers contracts for the four seasons 2023/2024 to 2026/2027. The documents will be sent to interested companies on Thursday. The decision on the award is expected to be made in early October.
The rights for the women’s Bundesliga until mid-2023 in the pay area are currently held by Deutsche Telekom, which is showing the games on MagentaSport for its customers. Eurosport and ARD show live games on free TV.