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The question is whether consumers will be able to afford the enormous cost increases.

The question is whether consumers will be able to afford the enormous cost increases.

Amsterdam – Consumers will start watching their wallets and opting for cheaper products if prices in supermarkets continue to rise. The food industry will come under even more pressure. It is highly questionable whether all cost increases faced by producers can be passed on, according to a report by ABN Amro.

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