Karine Augis, the brand’s founder, systematically focuses her activities on developing the brand in terms of sustainability. Her commitment and environmental awareness comes from her previous experience as editor of a B2B magazine that focuses on sustainable development. Since founding her leather goods brand in 2019, Karine Augis has focused on sustainability and works with great conviction to create products that combine style and ecological responsibility.
A partnership that makes sustainability a priority
A key element in Karine Augi’s career is the partnership with a renowned French textile manufacturer. Thanks to this collaboration, the brand was able to develop its own raw material: a coated fabric that meets REACH standards and was developed exclusively for the brand. After 18 months of research and development, the coated fabric is formulated without PVC, solvents and phthalates, making it an environmentally friendly raw material for fashion accessories.
The entire production process is environmentally friendly, both in design and production. No organic solvents are used. The production process has been declared emission-free and the waste generated during the production of coated textiles is responsibly processed and recycled by specialized, certified companies. Finally, all processes that require specific know-how to produce the coated fabric are carried out by French manufacturers, promoting a local and circular economy. ## A successful connection between design and manufacturing Karine Augis’ story perfectly illustrates the synergy that can be achieved between designer and manufacturer to transform production methods towards greater sustainability. This collaboration shows consumers that it is possible to balance fashion and environmental responsibility and paves the way for a new era of conscious production.
In the future, Karine Augis and her partners plan to further research bio-based materials to further reduce the ecological footprint of their products and production processes. Their commitment to sustainability is more than a trend, it is a philosophy of life that is deeply anchored in their company. For Karine Augis, sustainability is not a trend or even a lifestyle, but a way of life.
