When Florence Bertotti announced that he would perform a musical show in Argentina, the tickets evaporated. In just a matter of hours, the tickets for the show that will be held in September at the Movistar Arena were sold out and they decided to add new performances, which, again, sold like hotcakes. In total, after the great sales success, there will be twelve performances of Bertotti’s show that, after touring other Latin American countries, agreed to the request of his fans to perform in our country, something that he had never fulfilled.
Behind Bertotti’s presentation, the fans’ main wish is to meet again with “Floricienta”, the role that the actress played in the successful children’s and youth series that aired twenty years ago and that continues to be rooted in the nostalgic taste of her followers. Thus, even though in the shows she will appear under her name, Bertotti will be in charge of reviving her most famous character for a while.
However, this appeal to the melancholy of young people who they idolized her as children It is not without controversy. Not only because Cris Morena, creator of the strip, is not part of this revival, but also because she aroused criticism from her former colleagues who prefer not to go back to the past and decide to “let go.”
Event
Issued between 2004 and 2005, “Floricienta” was another of the successes of the Cris Morena factory. As its name indicates, the series was inspired by “Cinderella”, although it also had many ingredients from “The Sound of Music” and became a success on the El Trece screen. Like many other contents created by RGB, its phenomenon was not limited only to the screen, but theatrical performances, musical albums, albums of figurines and all the rest were added to the daily strip. merchandising imaginable.
At the end of 2005 the series ended because Bertotti wanted to dedicate himself to other projects, but the impact it had generated endured. To such a point that it was difficult for the actress herself, to this day, to detach herself from what is undoubtedly her most important character. However, it was not until the isolation due to the Covid pandemic that the fever for “Floricienta” returned. In the middle of quarantine, Telefe decided to put the series back on the air and the public supported the decision: peaks of 17.4 rating points indicated that the public was still eager to see the misadventures of Bertotti and company.
On that basis, the appearance of Emilia Mernes in the program “Días y flores” that Bertotti hosts on FM Vale became the definitive push to unleash the revival of “Floricienta” again. The singer, who covered the hit of the series, “Vestido azul”, sang almost the entire repertoire of the program along with the actress, and fans turned out en masse to request a show.
After this, came confirmation of what in principle would be a single Bertotti recital with ticket prices ranging from 18 thousand to 60 thousand pesos. But the desire for “Floricienta” led to more. After tickets flew out in a matter of minutes, it was decided to add four more performances, which also sold out in a short time. Finally, there will be twelve presentations by the actress turned singer. “We thought that the second date was going to be enough for all the people who wanted to come. What happened is that they sold out so quickly, there were so many people in line. The excess demand that there was and that it was sold so quickly was not what we expected,” she said moved in an Instagram video. Even given this success, the possibility of the recitals being replicated in various cities in the interior of the country is already being considered, since many fansfrom social networks, asked for a tour due to the impossibility of reaching the Federal Capital.
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While all the marketing around Bertotti’s appearance on stage revolves around her singing the songs from the strip, the shows will be presented under the name “Flor Bertotti in concert”, the same name under which she will perform in other Latin American countries, Italy, the United States and Israel. The choice is not random since not only is Cris Morena not part of this production (see box), but it also seeks to enhance the actress’s musical career. However, the truth is that what fans want is to see the fictional character again. In fact, on Spotify the top 5 of the artist’s most listened to songs are those of “Floricienta”, and by far above the rest. Even the musical director of the shows is Willie Lorenzo, who between 2002 and 2010 held the same position, but within the “Cris Morena Group”, that is, he was in charge of the music for the production company’s novels.
While Bertotti makes use of the success that the role he played two decades ago still generates today, his former colleagues do not want anything to do with the nostalgic revival. Juan Gil Navarro, leading man of the series and still widely recognized today as “Freezer”, his role as Bertotti’s fictional boyfriend, stated that he does not ride that wave. “I don’t live in the past, it bores me a lot. “It’s something I left behind,” he stated bluntly when they asked him about a possible appearance to recreate the fictional romance. “It’s not pride, it’s love. Being able to say goodbye is to grow,” he added, quoting the lyrics of “Adiós” by Gustavo Ceratti and making it clear that “Floricienta” is a closed chapter in his life.
Oblivious to this, Bertotti enjoys success. His musical career took an unexpected boost and fans turned out en masse to witness this nod to the past.
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