Bestseller has expanded its brand portfolio and presented Annar, a new menswear brand, at Copenhagen Fashion Week last week. Now follow the first images of the brand, which according to the Danish clothing retailer combines street and workwear with a focus on quality and durability and will be the group’s first premium brand.
The brand’s classic pieces, including shirts, coats and jackets, but also streetwear pieces such as wide T-shirts and hoodies, are to be available in Germany from spring 2024 and then appear in four planned collections per year.
