FIFA, the international football governing body, has released a new NFT collection on the occasion of the FIFA Club World Cup, which is taking place in Saudi Arabia until December 22nd. The NFTs were created in collaboration with the blockchain company Modex and represent an innovative step in the world of digital collectibles.
• Release 100 NFTs on December 15, 2023, with a chance to win tickets to the 2026 World Cup
• 900 more NFTs planned, capturing key moments from the Club World Cup
• NFTs to drive fan engagement
FIFA’s new NFTs
On December 15, 2023, FIFA said it released the first series of its new NFT collection, which consisted of 100 digital collectibles. As an added incentive, these NFTs offer buyers the opportunity to win tickets to the 2026 FIFA World Cup final. The NFTs were published on the in-house platform FIFA+ Collect, which is based on the infrastructure of the Algorand Blockchain and was introduced in September 2022. The step represents a combination of traditional sporting events with modern digital technologies, as the FIFA statement goes on to say.
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As a next step, FIFA plans to release a second installment of its NFT collection, which will include 900 additional NFTs. These NFTs will be minted on the Polygon blockchain and then listed on the well-known marketplace OpenSea. They are intended to highlight striking and unforgettable moments from the current FIFA Club World Cup, providing digital versions of valuable memories.
Since launching the FIFA+ Collect platform, FIFA has conducted a total of 11 NFT drops, minting 909,255 digital collectibles, according to Cointelegraph. In total, the platform has generated a total trading volume of $2.4 million across primary and secondary NFT markets, the news site further reports.
The FIFA Club World Cup is currently being held in Saudi Arabia
The FIFA Club World Cup, which began on December 12 in Jeddah, Saudi Arabia, brings together seven of the world’s leading soccer teams in one tournament. The participating teams represent the winners of the international club competitions of the six confederations of FIFA. These include Al Ahly FC from the CAF region, Auckland City FC from the OFC, Fluminense FC from CONMEBOL, Club Leon from Concacaf, Urawa Reds from the AFC and Manchester City FC from UEFA. The field of participants is supplemented by the current champions of the Saudi professional league, Al Ittihad from Jeddah.
FIFA wants to open up new ways of fan interaction
FIFA’s launch of the NFT collection is in line with its strategy to leverage innovative technologies and explore new avenues for fan interaction. FIFA Chief Business Officer Romy Gai was very confident about the growing popularity of the FIFA+ Collect platform. He highlighted in a post on FIFA’s website that the new digital offerings would offer fans an innovative and unique way to connect more deeply with the sport. Gai further emphasized that these products would not only enrich the fan experience, but also make a significant contribution to the expanding digital collectibles market. Francesco Abbate, CEO of the tech company Modex, with which FIFA is collaborating on the NFT launch, complemented these statements by emphasizing the importance of digital collectibles for fans. He said that these NFTs would open up new ways of interacting with favorite players and teams and called it an honor to support FIFA in this pioneering venture.
D. Maier / editorial team finanzen.net