L104 edition of Pitti Man to Florence closes with parade of Fendi. A menswear collection entirely designed by a woman, Silvia Venturiniartistic director of accessories and menswear, which shines the spotlight on the latest project of the Maison: the factory of Bagno a Ripoli, on the Tuscan hills.
The collection Spring-Summer 2024 of the brand, which anticipates the men’s fashion shows – the debut of the Milanese MFW is scheduled for this evening, with Valentine at the State University – is an all-round celebration of the high craftsmanship of the new hub: a show comes to life in the atrium of the factory where man and machine merge, between past and future.
The Fendi fashion show in Florence, in the factory
The new center of excellence located in Canapuccia, developed on eight hectares that once housed the Brunelleschi Furnace, was built following the highest standards of environmental sustainability and social responsibility. The concept was originally developed by the Milanese architecture studio Piuarch: LEED Platinum certification and terracotta for the interior, which presents a building developed on a single main level and houses all the functions (production, laboratories, offices, services). The project of the surrounding park is designed with the aim of integrate the factory and the landscape, with an olive grove of 700 trees. And a symbolic Turkey oak stands out in the courtyard, celebrating the local biodiversity of the area.
Looks with utility elegance
The fashion show, hosted in this suggestive location, scores the historic return of the brand to Florencewhere Silvia Venturini Fendi’s grandmother, Adele Fendi, traveled from Rome to learn the art of leathercraft almost a century ago.
The finale of the Fendi SS24 fashion show (Photo: Getty Images).
Guest designer of Pitti Uomo 104Fendi Man celebrates the Made in Italy roots with a Spring-Summer 2024 men’s collection dedicated toutility elegance: overalls, jackets with patch pockets, shirts with mandarin collars, ribbed tank tops, but also classic colored suits, tailored shorts and elegant knee-length shirts buttoned up to the elbow in an apron style design the wardrobe of the modern craftsman, who enters and leaves the factory.
A look from the Fendi SS24 fashion show (Photo: Fendi).
The focus of the production, the accessories
The colors echo the surrounding landscape, with mineral nuances from burnt umber and terracotta to deep indigo, sage green, limestone and chalk. Linen and cotton drill, nubuck leather and silks, the favorite materials of the Fendi man, who does not give up logo in an allover key with a trompe l’oeil effect.
A detail from the Fendi SS24 fashion show (Photo: Fendi).
The focus of production is all on accessories, the protagonists of the hub, which specializes in leather goods: therefore, branded saddlebags and work belts, soft woven baskets, jacquard lunch bags, raffia weekenders and rigid briefcases alternate on the catwalk. Vibrant prints by work tools settle on the new styles baguette And Peekaboo for him. Protagonist, the new minimal bag Fendi Nail: made in Fendi.
A look from the Fendi SS24 fashion show (Photo: Fendi).
Designed by Delfina Delettrez Fendi, artistic director of the jewelry, i locker key pendants“Made in Fendi” dog tags, “StaFF Only” brooches and 1925 hoop earrings play with the everyday elements of factory life.
A detail from the Fendi SS24 fashion show (Photo: Fendi).
Present in the front row, the new “artisans” of international cinema: the British actor Hero Fiennes Tiffin of the Amazon Prime Video series After and the Italian actor Massimiliano Caiazzo from the Netflix series Sea Outfollowed by Nicholas Galitzine, recently named the brand’s first Global Menswear Ambassador, featured in the upcoming film Red, White and Royal Blue.
And then Jeremy Pope, Swedish actor Alexander Skarsgard Of Successionthe award-winning French actor Louis Garrel and the Oscar-nominated Belgian actor Eden Dambrine.