Fendi Casa has opened the doors of its first flagship store in Milan. The store is located in a historic building on Piazza della Scala in the heart of the Italian city, the company announced last week.
The opening of the first flagship store is “an important part” of the partnership between Fendi and Design Holding, who together founded the Fashion Furniture Design joint venture in 2021, driving the development of Fendi Casa.
The store covers 700 square meters and can be seen by passers-by through 13 large windows. Various interior design items are shown on two levels – the range includes furniture for the living room, dining room and bedroom, as well as furniture for the outside area.
Products on display and for sale include designs by designers Marcel Wanders, Thierry Lemaire, Toan Nguyen and Cristina Celestino. Following the flagship store in Milan, Fendi Casa will open a number of other stores – for the time being Miami and Shanghai are planned as locations.