This recognition, which honors excellence in marketing strategies in all industries, is kilometers from being just an award. It is the confirmation that, when brands face crisis with clarity and commitment, the results may even exceed the most ambitious expectations.
“Marketing is not just about communicating, but about connecting with people and contexts,” says Federico Juan, CGO of Fedes Consulting. “This award is ours because we work hard to win it, but it is also those who trusted us to give life to a story that will resonate with authenticity.”
A shocking case that united resilience with strategy
The award -winning success case has Krönenvet, a veterinary distributor who faced a critical situation at the beginning of 2024: a fire devastated his deposit and part of his offices. In a matter of hours, the Fedes team implemented a communication and containment plan that assured the preservation of the brand’s reputation and laid the foundations for blunt relaunch.
From institutional communications to a campaign that celebrated resilience as a central value, each piece of the plan was designed with an objective: to transform the emotional impact of the crisis into a history of overcoming that would connect with customers, partners and employees.
Why Fedes?
The success of this case is not a stroke of luck. With a methodology based on deep analysis, creativity with impact and impeccable execution, Fedes consulting is positioned as a strategic partner for companies that seek to go beyond what is expected.
“We do not sell fast solutions or empty promises. We work so that each action has a tangible impact, ”says María Mercedes Savickas, marketing head of the company. “Our goal is that brands not only remain relevant, but also lead and connect authentically.”
What means winning this award
This achievement shows that, in a competitive environment where companies seek to highlight, this consultant has managed to define the way. The Mercury Prize not only recognizes one year’s work: celebrates the ability to imagine possible futures and make them come true.
Inspire and then transform
If something leaves us this award is a certainty: marketing changes history and the way in which people perceive it. And on that trip, Fedes consulting will continue to draw unique roads.
If you want to know how to transform your challenges on opportunities, Fedes can listen to you. Because all brands have a story to tell, but only the best know how to do it.
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By CEDOC