Support for women team too
FC Bayern can plan with a lot of money from sponsor and shareholder Allianz over the next ten years. The Munich-based company is extending its multimillion-dollar collaboration with the insurance company, with the record champions reportedly able to post a strong increase in income again.
From now until 2033, FC Bayern is said to receive 13 million euros annually, i.e. a total of 130 million euros within ten years. However, the current second in the Bundesliga did not give exact figures in a statement. “FC Bayern attaches great importance to reliable, ongoing partnerships. Therefore we are very happy to continue our cooperation with Allianz. We can look back on a joint success story of more than 20 years, to which we want to add further chapters with new, innovative ideas,” said Bavarian CEO Oliver Kahn.
The partnership between FC Bayern and Allianz, which also gave its name to the arena that opened in 2005, has existed since 2000. The insurer has also been a shareholder in FC Bayern München AG since 2014. Like Adidas and Audi, Allianz each holds 8.33 percent. The Group has also been the jersey sponsor of the women’s team since 2013.
FC Bayern: Investment in youth development and financial coaching for the women’s team
“Together we will in the future, among other things, advance the expansion of the partnership with our women’s team and implement projects in the promotion of young people,” said Bavaria’s Marketing Director Andreas Jung. For young or prospective professional athletes between the ages of 18 and 22, Allianz is introducing free individual financial coaching for the 2023/2024 season. Among other things, the women’s team of FC Bayern should benefit from the financial advice, in which they have permanent access to an individual financial coach. An expansion of the project is planned.
According to a recent Allianz survey, financial barriers are the number one reason why women don’t pursue their dream job. The financial situation also has a major impact on sporting ambitions. Around a quarter of the women surveyed stated that they would have liked to have become a professional athlete. 41 percent of those surveyed believed that female athletes are held back because they do not earn as much as male colleagues.
First and strangest jersey sponsors in German football
Even before shirt advertising was even allowed…
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… Eintracht Braunschweig and Jägermeister found a way to circumvent the advertising ban by establishing the deer from the company logo as the new heraldic animal of the BTSV. The first game with unofficial advertising on the chest was 50 years ago on March 24, 1973 against Schalke 04.
When shirt advertising was allowed by the DFB in 1973…
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… Hamburger SV and Campari followed the fastest. Another high-proof, alcoholic beverage. (pictured: Ole Bjornmose)
A little leap into the recent past…
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… meanwhile jersey advertising for high-percentage alcohol is no longer allowed. From 1997 Ivan Klasnic’s first professional jersey adorned Jack Daniel’s until 1999…
Immediately afterwards it got strange with the Hamburgers…
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… World of Internet was the name of the shirt sponsor for the brown and whites with Holger Stanislawski in 2000/01, but the company went bankrupt in the middle of the season …
The Hamburg beer brand Astra, …
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… which was once brewed in St. Pauli, stepped in and, surprisingly, the Kiezkicker were promoted to the Bundesliga.
But back to the beginning…
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… after Braunschweig and HSV, MSV Duisburg was the next to wear an advertisement for the knitwear manufacturer Brian Scott. First game on January 12, 1974. (pictured: Theo Bücker)
Fortuna Dusseldorf followed…
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… with Wolfgang Seel and the former Mönchengladbach retail chain Allkauf on March 15, 1974.
Another little jump in time…
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… into the season when the punk band Die Toten Hosen joined the then regional league team Fortuna Düsseldorf. In the picture: Björn Weikl
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… were first seen at FC Bayern on April 5, 1974 with Adidas on the chest.
Eintracht Frankfurt was able to use shirt advertising in the first game…
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… get the DFB Cup right away. Here Roland Weidle and Gert Trinklein on August 17, 1974 with Remington on their chests.
BVB didn’t follow until 1976…
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…but he went all out with his first jersey sponsorship and integrated the logo of the tobacco company Samson into his club crest.
Schalke 04 took the longest to…
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… still had his own name on the shirt until 1978 (here Klaus Fischer) …
… and then decided honorably …
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… to advertise for the German Cancer Aid. Here Schalke’s Lennart Larsson.
As the last Bundesliga club…
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… 1. FC Köln got a cash injection on their jersey. In presumably unintentional irony, Pioneer was read there. Here Jürgen Glowacz and Herbert Zimmermann 1978/79
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… FC Homburg had to struggle at the end of the 1980s, as the DFB wanted to stop advertising for the condom manufacturer London …
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… that the club won in the end, the team ran up with a black bar. Here Thomas Gerstner.
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… looking for a main sponsor with “FREIburg” on the chest after the previous partner BfG-Bank merged with a Swedish group and was no longer interested in a partnership. However, Freiburg received the annual salary of 4.5 million marks by the end of the season.
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…were in 2006 for Werder Bremen. The city office banned advertising for the betting provider Bwin, which then flocked “we win” to the jerseys of Naldo and Co.
Finally, a cult object from Bochum, …
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… which only has cult status today because of the jersey design. Faber made VfL colorful with Dariusz Wosz in the 90s.
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