“Very extraordinary”
FC Bayern Munich has once again extended the multi-million dollar partnership with main sponsor Telekom. The German record champions and the DAX group announced on Sunday before the Bundesliga game against VfL Wolfsburg that they would continue to work together until 2027. For two decades, Europe’s largest telecommunications company, headquartered in Bonn, has been advertising on the jerseys of the Munich footballers.
community
Discuss all topics related to Munich hereTo the Bayern forum
“It is very unusual that we have been together with Telekom since 2002,” said Bavaria’s CEO Oliver Kahn at a press conference in the Allianz Arena. During his career as a goalkeeper, the 53-year-old also wore the distinctive “T” on the Munich jersey. The new five-year contract is said to bring in a total of around 250 million euros for the Bundesliga-Krösus. However, as usual, the contracting parties did not provide any information on the financial conditions.
Michael Hagspihl, Senior Vice President Global Strategic Projects and Marketing Partnerships at Deutsche Telekom, emphasized that it is the longest partnership at the highest European level in football. “We’re really proud of it,” said Hagspihl. The investment in FC Bayern is absolutely worthwhile for the DAX company.
In contrast to the controversial partner “Qatar Airways”, the Munich club management around Kahn does not have to fear any critical voices from the fan camp when it comes to the partnership with Telekom.
A partnership that connects!
This season we celebrate 20 years with our main sponsor @deutschetelekom. We are happy and proud to announce that we have extended our contract for another 5 years until 2027!
https://t.co/W2XGVnmlY8 pic.twitter.com/2s2GqOOtVu
— FC Bayern Munich (@FCBayern) August 14, 2022
To home page