On October 14, Drake posted a picture on his Instagram channel showing him and the new FC Barcelona kit. The jersey features the ‘October’s Very Own’ sound logo, an owl – from the music label of Drake.
The team is to wear the shirts for the upcoming game on Sunday (16/10) against Real Madrid. These kits aim to celebrate the partnership between Spotify and the Spanish soccer team, but above all, Drake is the focus. The Canadian is the first artist to reach 50 billion streams on Spotify and is therefore honored by the platform. Drake writes on Instagram: “It doesn’t feel real, but it is.”
Commenting on the collaboration, Marc Hazan, VP Partnerships at Spotify, said: “We’re really excited to celebrate one of the biggest games of the year and Drake’s milestone as the first artist to hit 50 billion streams. We’ve always said we want this partnership to be a celebration of fans, players and artists on a global stage – and there’s no bigger stage than El Clásico.”
career booster
Through the work between Spotify and FC Barcelona, some artists before Drake reached the attention of football fans. Acts such as BLACKPINK, Fireboy DML, Aitch, Cat Burns, Ckay, Lauv, Shygirl and Megan Thee Stallion have already been featured on the Camp Nou stadium scoreboards.
With the attention on Drake and his label, the artists who are signed there should automatically benefit as well. “October’s Very Own” Sound (OVO Sound for short) currently has the following acts under contract: PARTYNEXTDOOR, dvsn, Majid Jordan, Roy Woods, Popcaan, Baka Not Nice and Smiley.
Barcelona x Spotify
According to current information, the shirt with the OVO sound logo will not be available for purchase. Spotify writes However, that a selection of FC Barcelona members should get the jerseys as gifts.
Spotify is said to have paid $310 million for the four-year deal with FC Barcelona.