Buenos Aires is no longer just tango and San Telmo. The tourist circuit Thought for foreigners, it is becoming more extensive and adds neighborhoods, gastronomic and cultural proposals. Producers, restaurant owners and hotel public relations professionals know this and every month they add a new place to the “must” list. It happens that, in the year of international shows And of the mega premieres, taking a star somewhere in this new corridor is a more than effective strategy. The new porteño experience combines luxury with tradition.
Since the beginning of the year, Buenos Aires has been the destination of celebrities from the world of cinema and music. With the end of the restrictions due to the pandemic, recitals and tours of actors returned to present new works. In their free time, artists want to go out and explore. However, not everyone likes the same thing. For this reason, an operation is set up around them that organizes itineraries adjusted to their requirements.
Those who have the most difficulties are those who dream of being an unknown tourist. Despite the efforts of their representatives to organize anonymous outings, someone always recognizes them, takes a photo of them and uploads it to networks. This is what just happened, for example, to benedict cumberbatchthe protagonist of “Sherlock”.
The British actor arrived in Argentina to accompany his wife, the theater director sophie hunterwho will premiere two operas at the Teatro Colón. He went for a walk through Plaza Armenia camouflaged with hat and cap, but did not manage to go unnoticed.
On another sidewalk are those who enjoy the exhibition as Dua Lipa, Rosalía or Matt Damon, three of the international celebrities who toured restaurants and tourist tours of Buenos Aires surrounded by a retinue of fans. Far from wanting to hide, they took photos and talked to everyone who came by.
The chosen ones
The preferred one It entered the radar of many Argentines when they saw Rosalía and Dua Lipa leave there. However, the owner of this typical Buenos Aires still life, Pablo Rivero, is used to receiving personalities and already knows how to deal with the situation. It so happens that he is also the owner of the emblematic don julio grillthe place that artists, politicians and businessmen usually choose and where a few days ago also Matt Dammon dined.
“They find something that is hard to find: intimacy,” Rivero told NOTICIAS. In its two venues, the rule is to respect the artist’s decision. “We work hard so that there are no leaks to the press. The idea is that the personality spends a moment being one more. They will decide if they want to expose themselves or not, but it does not come from us, ”he added.
The vast majority of artists they chose the four seasons to stay. Among this year’s guest list were musicians from Green Day, Demi Lovato and Dua Lipa, among others. Not all names are filtered and the same rule operates as in restaurants: “If the character wants to say that he is here, it is his decision, but we cannot say anything,” they said from the hotel.
From the hotel they explain that they managed to combine two fundamental things and that is why they choose them: the traditional service of a five-star hotel with fun and typical offers of a boutique hotel. In their facilities they have two gastronomic options: “Elena”, which became famous for being the only hotel restaurant included in Latin America’s 50 Best Restaurants, and “Our Secret Restaurant”, a gourmet grill where characters like Robert de Niro or Rod Stewart ate. “If they don’t want to leave the hotel, they go downstairs and can try Argentine meat, the empanadas or the goat provoleta”, they explain.
tailored
However, for those who want to go out, the Concierge area offers a list of options. “We give them alternatives according to the profile of each one and what they like to do. before they arrive we do some research on your preferences and we do not recommend the same sites to everyone”, they assured.
Outside the hotel, word of mouth works very well. This is how the owner of El Preferido maintains it and it is the reason why Dua Lipa ended up in a Palermo pizzeria, Napoleonand Dammon in the remarkable bar”the violets”.
I would set her free The Athenaeum It was one of the cultural spaces most chosen by the stars who came in 2022. In fact, Rosalía and Dua Lipa were photographed there. “They were known. But the truth is that it was almost all of them… sometimes large operations are set up so that they go without anyone recognizing them,” added a person who collaborates in putting together itineraries.
The Malba Museum has just been added to the “must” list with its exhibition of Frida Kahlo. Although the museum has always been a reference for Buenos Aires art, the popularity of the Mexican painter, recognized worldwide, makes more and more artists want to visit it. The tours, for now, managed to be incognito.
La Boca and the San Telmo fair, of course, continue to be part of the tourist circuit. However, going out into the open air added other points that -until not so long ago- were an option only intended for Argentine residents. Rosalía, for example, toured the Japanese garden and published images on the networks. “More and more people ask us to visit other types of places. Now we add, for example, spending a day in an island in the tiger. A few years ago, perhaps it was not the place that would have been proposed to a Hollywood star, but now the Delta is an excellent option,” said a source close to the celebrities.