The British brand Fatface has entered the German market, through a partnership with the e-commerce platform Zalando. The launch reflects the company’s ongoing strategy to further expand its international multichannel offer.
Fatface’s women’s and men’s fashion collections are now available on the German Zalando website, supplemented by the premium women’s line Copper & Black. In the coming months, the brand is planning to expand the range to expand other categories such as accessories and shoes.
Since the takeover by the British retail giant Next, Fatface has continuously advanced its expansion. The latest step underlines the original mission to strengthen the brand both in the home market in Great Britain and internationally.
“We are pleased to get in touch with a new audience in Germany,” said Alexandra Dalwood, Head of Partners at Fatface. “The initial interest was very encouraging, and we are excited to see how our high -quality clothing will be announced by the Germans: inside of Zalando.”
Fatface achieved positive business development in the first half of the current financial year: sales at full prices rose by 6.6 percent. It is expected that trading on Zalando will remain strong in autumn and thus contributes to the digital presence of the brand, which now makes up for 36 percent of total sales.
In the future, the company plans to further expand this business area and expand into additional European markets. At the same time, Fatface wants to open new locations in Great Britain and Ireland in stationary trade, modernize existing businesses and test new shop concepts.
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