Dto the “coming soon” openings to the very fresh inauguration addresses, all new shops and boutiques who debut in Spring 2024. A waltz around the most beautiful and exclusive fashion collections, against the backdrop of environments studied in every detail. Traveling with your imagination but not only, among the coolest cities of the moment and the unmissable hot spots for the most attentive fashionistas.
Boutiques and shops: what’s new at the beginning of 2024
As Design Week approaches with its infinite proposals straddling decorative trends and contaminations with the fashion world, the world’s opening of the new shopping addresses. To be marked immediately on the maps and wish lists for 2024, for make purchases and safe investments, but also to stay updated on all the nuances of the fashion world. Give it to him installations which frame the latest fashion collections amplifying its charm and mood. Until to preview of the clothing and accessories that will be protagonists in the coming months and beyond.
Bottega Veneta a stone’s throw from Milan Cathedral
After the recent reopening of Chanel in Montenapoleone and the total renovation of the Vivienne Westwood boutique, the Italian fashion capital welcomes a new store set in the beating heart of the city. It’s the boutique of Bottega Veneta placed in the historical Vittorio Emanuele II Gallery, exactly halfway between the Duomo and the Teatro alla Scala. At the opening, which took place on January 30th, the three key models of the Summer 2024 collection were previewed. The bags Kalimero Cha Cha And City in Intrecciato foulard, and the elegant and sculptural shoe Cha Cha.
Conceived by the creative director of the fashion house Matthieu Blazythe store is spread over two levels and is furnished with a combination of materials ranging from glass to Italian walnut wood to Verde Saint Denis marble. «I wanted to convey the idea of a domestic interior by recalling Italian modernist architecture in contrast to the aesthetics of a spaceship. And capture the intimacy and imagination of dressing” explains the Parisian designer born in 1984.
L’Equestrian Knight Design of Burberry in Paris
Meanwhile in the Ville Lumière, at numbers 17-19 Avenue Montaigne in one of the most luxurious neighborhoods of the city, a new flagship store which reflects the entire new creative vision of Burberry. A sumptuous environment spread over two floors, embellished with shop windows decorated following the theme ofEquestrian Knight Designwith the horse and shield in a black frieze version contrasting with the white marble of the building.
Inside, the Spring 2024 and Summer 2024 collections with men’s and women’s clothing and key accessories such as the Knight bag and the Rocking Horse bag. In a refined environment that offers furnishings inspired byBritish abstract art from the 1960s and to the movement of creative recovery of the 80s. In addition to the scenographic floor with a large hand-made mosaic Verde Alpi marble which takes the form of the Equestrian Knight reimagined by Daniel Lee.
Pinko @ Rinascente and other news
Among the first openings that blossom in spring, the concept stands out Crazy Pinko. A pop up on stage at Rinascente Milan and Rome from 27 February to 11 March 2024. A site-specific installation conceived specifically to celebrate the arrival of the Spring Summer 2024 season, together with the muse and one of the most famous Italian supermodels in the world, Mariacarla Boscano.
Uma Wang opens its first flagship store outside of China in the heart of Brera, in via Palermo 1 in Milan. An intimate space that reflects the essence of the brand, conceived in an apartment style with shaded walls and an exclusive wooden floor parquet in composite processing.
Among the first stores of Spring 2024 there is also the first Italian flagship store of Arket. The made-in-Stockholm fashion and lifestyle brand, synonymous with quality and craftsmanship, opens a concept store in Piazzale Cordusio in Milan.
Where a wide assortment of will soon be available ready-to-wear fashion for women, men and children. As well as food, perfumes, household items, body care and interior design. Without forgetting the café products and the Nordic-inspired vegetarian menu.
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