Parisian fashion label Koché has unveiled an upcycled capsule in collaboration with Puma and AC Milan.
Koché founder Christelle Kocher has revised unused soccer jerseys of the soccer club, which is equipped by the Herzogenaurach sports goods retailer, for the cooperation, the cooperation partners announced last week. For this, the designer has combined fabrics and prints from older collections with the jerseys. Jerseys, dresses, jackets and trousers have emerged from this.
“Upcycling is a new way of redesigning fashion while respecting the environment. It was exciting for me to create this limited edition Koché capsule with the help of Puma and AC Milan, while considering our impact on the earth,” said the designer.
“It’s exciting to see this partnership coming about between AC Milan, one of football’s most culturally relevant clubs, Koché, an emerging fashion brand from Paris, and Puma,” said Heiko Desens, Global Creative Director & Innovation at Puma. “With this luxurious upcycling project, we are setting a new standard in fashion and sport.”
The results will be presented as part of the Koché Fall/Winter 22 collection at Paris Fashion Week. However, the pieces have been available on koche.fr since Monday. The pieces cost between 215 euros for a leotard and 700 euros for a long dress.