Nonew designers and emerging brands to discover in the section Gen Znew ways of shopping between online and offline told in the world of Millennialstimeless pieces, to be passed down from mother to daughter, enrich the world of Boomers. Shopping Ideas organized for generations. Advice? Ranging from one age to another, for an original wardrobe, attentive to the past and with an eye to the future.
A Gen Z designer
«Create unique and extremely pieces specials: this is the philosophy of THU». Thus the young designer Giovanni Gerosa talks about his brand. Everything comes handmade in Italy, directly from its creator or using small craftsmen, with the aid of techniques such as manual painting, embroidery, the application of fringes. And with attention to environmental issues.
Each garment is, in fact, made on request to avoid waste. «Welcome to Dreamland, a journey into a crazy colorful world where colors are the protagonists and details are my partners».
The top clients are Millennials
Women between 30 and 50 years old, fashion enthusiasts, with an excellent social position and a certain economic availability. It’s top clients that the e-commerce giants look at and talk to. «They are business women, lawyers, CEOs. They have a very intense, social and family life, with little time but very high expectations in terms of service and speed” he explains Isabel MayChief Customer Experience Officer & Managing Director of Mytheresa (one of the world’s leading luxury fashion platforms). “The goal is to establish an emotional and personal relationship with them.”
As? Through special services dedicated to them. «I consider personal shopping the ultimate luxury: the consultants are here just for you and take care of everything you might need». But also exclusive collections with important fashion houses and live events. “We love hosting for moments that showcase the magic of the fashion industry, whether it’s attending fashion shows, being invited to special experiences or meeting the designer of your favorite brand.” Like sipping a drink in the little square in Portofino with the Dolce&Gabbana designers… Mytheresa has already done it.
Boomers: ageless jewels
«I wanted to dress the woman who lives and works, not the woman in a painting”… E Giorgio Armani continues his creative path to build a daily women’s wardrobe, timeless but extremely elegant. Among the last stages, in chronological order, the new jewelry line “Gioia”. There are four protagonists: moonstone, bright diamonds, white gold and a stylized flower made up of four spherical elements. Necklace, bracelet, earrings and ring made by expert goldsmiths, to discreetly embellish looks with different styles.
To be worn alone, but especially in a group, for sets with a timeless charm. As King George likes it.
iO Donna © ALL RIGHTS RESERVED