Kemmink met his wife Puck Kroon more than fifty years ago, in the Rotterdam café de Schouw. What started as a small business (twelve pieces of clothing on a rack, and a paint sprayer), grew into a real label in the late 1960s, when the youth culture emerged. Kemmink and Kroon opened stores in The Hague, Rotterdam and Amsterdam, where, in addition to their own designs, they also sold foreign labels such as Gaultier and Kenzo.
The clientele grew, and presenters and artists discovered the stage power of their designs. In 1975 Getty Kaspers of the Dutch band Teach-In won the Eurovision Song Contest, dressed in a baggy floral blouse and a long white Puck & Hans skirt. Adèle Bloemendaal, Sonja Barend and the singers of Lois Lane, among others, were also fans of the fashion brand.
In 1987 the duo Puck & Hans won the prestigious fashion prize Fil d’Or in Paris. After that, their career could have taken an international turn, but the couple chose to stay in the Netherlands. Paris was not for a family, their daughter Carmen would not have enough space to play.
In 1998, the couple decided to close all stores for good, culminating in a big party. In 2019, filmmakers Peter Wingender and Danielle Guirguis made a cheerful documentary about Kemmink and Kroon, called Made in Holland. In the documentary it is underlined that the duo deliberately stayed within the national borders, and subsequently became as famous as they could be.