The Press Days were founded by Clare Langhammer more than 15 years ago with the aim of uniting media and agencies as well as brands in the German capital and saving journalists and stylists valuable time, distance and energy.
Over the years, press days have become an integral part of the fashion calendar and a prime example of how valuable personal connections are to the fashion industry.
Clare Langhammer and Fashion Council Germany have decided to join forces to bring Press Days to a new platform. Once the partnership has proven itself in 2022, a new interaction will be developed and expanded into new areas.
Clare Langhammer says: “I have worked closely with the Fashion Council Germany on numerous successful projects over the past few years and look forward to taking our partnership with FCG x PRESS DAYS to the next level.”
Scott Lipinski, CEO Fashion Council Germany says: “The Press Days in Berlin are an essential part of the German fashion industry. We were honored when Clare approached us to join forces to continue her work. We have a lot planned for the coming years.”
The FCG x PRESS DAYS will follow the well-known format of the Press Days and invite media to the city to visit participating agencies and brands. The first FCG x PRESS DAYS will take place on Thursday, April 28th and Friday, April 29th in Berlin.