THENapoli won the Scudetto. And today everyone is supporting the Azzurri. Fashion including: the ball passes to the fashion system. Who tacitly forges a solid alliance with football, never so evident as this season.
A trend that already has a name – Block Core – and, literally, depopulated. From the fashion shows to the looks of the stars, up to the champions chosen as testimonials and the teams that redo their look in a glamorous key, everyone wants to dress like footballers.
The ball passes to the fashion system
Latest news from the transfer market: the Major League Socceror the US soccer championship, chooses the designer as creative consultant Guillermo Andradefounder of 424, men’s street line between casual and sartorial. A restyling in a cool key is to be expected – a bit like the more targeted one operated, in recent times, for some European teams: just think of the trendy Venice FCwith lifestyle campaigns designed ad hoc and co-labs with fashion brands (one above all, the swimwear signed with the Venetian brand Lido for Spring-Summer 2022). Same fate for theAthens Kallithea F.Cwith 3 shirts designed by Mirko Borsche and made by Kappa that seem born to be worn off the pitch.
The target: retaining fans on the one hand, returning costs on the other. But also focus on aesthetics very precise.
Emily Ratajkowski with a Napoli shirt (Photo: Insta Stories @emrata).
Club uniforms, more and more glamorous
Clubs have always asked for the help of brands in designing their own uniforms, for competition or formal: among the latest collaborations, Real Madrid X Zegna, Juventus x Palace, Inter x Monclerwhile it has been since October 2022 that Off White follows as Style and Culture Curator The Milan (some pieces were also put on sale in limited editions to the public, reaching mind-boggling resell prices). AND Emporio Armanifor its part, has become the technical sponsor of SSC Napoli since the 2021/2022 season.
The Italian women’s football team in Emporio Armani (Photo: Emporio Armani).
Result: more glamorous champions. Not only for men: on the occasion of Women’s European Football Championshipswhich will be held in England from 6 July to 31 July 2023, King George will design the formal uniform of the Italian national team.
Testimonial of excellence, between fashion and football
A suit with a slim fit, in very light and thermo-regulated wool to guarantee maximum comfort and practicality of use. The look is completed by the shirt with a white and blue micro-pattern and sneakers, as well as a polo shirt and a gray pea coat with detachable lining. Elegant and practical must-haves, as befits sports. It is no coincidence that, if on the one hand football has become cool in 2023, on the other footballers have also become cool: just think of the legend Zinedine Zidaneambassador of Montblanc 2023, oa Jack Grealishthe midfielder of the Manchester City and ofEnglandwho in 2022 became brand ambassador of Gucci. And the former Portuguese footballer Luis Figo recently announced that it will debut in July 2023 with the fashion brand LF extension.
Football on the catwalk in 2023
The craze is born on the catwalk. There are many stylists who have been inspired by the game to design their own collections: if the forerunner of fashion and football aesthetics – and of Ancuta Sarca, also end up at the feet of Rihanna – it can be considered Jean-Paul Gaultierwho in the 1993 Spring-Summer collection had already presented a heeled shoe inspired by a football model, the contaminations in the collections of the new stylists are countless.
From botter to Martin Rose to Cormiumwho showed his Fall-Winter 2023/2024 collection on a covered soccer field in Milan.
A look by Cormio FW23/24 (Photo: Spotlight Launchmetrics).
From fashion shows to street style
The case, Balenciaga which he signed with adidas the Resort 2023, with a campaign and a dedicated fashion show, staged for the occasion in New York last May 2022. A string of tracksuits, joggers and above all the jersey of the team of the heart, that of Demna, with the unmistakable trifolium and the three parallel stripes. Go sold out immediately, of course: from there, here are the stars of the moment, like Emily Ratajkowskithey ran for cover going in search of the vintage t-shirts of their favorite team.
Kim Kardashian in January 2023 with the vinatge shirt of Roma (Photo: Bellocqimages/Bauer-Griffin/GC Images).
Specifically, Emrata to follow the game of Champions Napoli-Milan wore the Azzurri uniform. Despite the defeat, it was hers who won on social media shirt: a vintage t-shirt of Spalletti’s team. Just a short while ago, Kim Kardashian42, has been spotted wearing a rare t-shirt from Rome from the 1997/98 vintage made by Diadora. AND AddisonRae22, with a t-shirt of the Brazil dating back to 2006.
Izabel Goulart with the German national team shirt as a dress (Photo: Getty Images).
Everyone wants to dress like soccer players
All wore their favorite team t-shirt away from the stadium, over biker shorts or as a mini dress. But there are also those who have reinterpreted it as if it were to all intents and purposes a dress: see the entry Izabel Goulart, 38, with the German national team shirt to cheer on goalkeeper boyfriend Kevin Trapp, combined with the blazer and cinched at the waist with a belt. A trend, that of those who dress like a footballer, which is also going crazy among ordinary fashionistas and on TikTok. The Block Core sees not only the t-shirts taking the field, but also the soccer sneakerswith the return of the legendary adidas Sambaborn in 1950 specifically to facilitate the training of football players.
And today protagonists of the looks of the stars, who dust off the soccer shoes in their ootd: how Kaia Gerber, which combines them with terry socks. To win in the field of fashion is above all the bomber uniform…
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