Cith just a month into 2024, fashion is also looking back and indulging a summary of the past year. There have been plenty of ups and downs Spectacular Red Carpetssuper talked about fashion shows, celebrity in the sights of photographers and fashion moments that later went viral on social media.
Identify with precision the great protagonists of fashion 2023 it seems impossible, but with the data provided by the platform Lyst Insight everything appears clearer. What was the most loved brand? The most searched trend? The most influential celebrity? A year in fashion, the definitive report.
The brand of the year
For the second year in a rowwhich won the most coveted title in the Lyst Insight report, is Miu Miu. With searches that have recorded a +39% Compared to 2022, the Italian brand designed by Miuccia Prada has managed to ride the wave of popularity, prolonging its success. In April, just after the Autumn Winter 2023 2024 fashion show which launched some of the season’s most influential trends, the brand known for its cashmere loggia cardigans had already achieved the status, with a peak of +12% in searches.
Emma Corrin closes the Miu Miu Autumn Winter 2023 2024 fashion show
The most popular trend of 2023
One thing leads to another, just as visibility generates more visibility. Miu Miu is not only the brand of the year, but also holds the merit of having launched what has been recognized as the most popular trend of 2023. Against all odds, given the difficulty required to wear them, the hotpants they recorded a +113%also generating +257% searches for Miu Miu after that Emma Corrin she wore a pair of gold sequins to close the FW 23/24 show. Different ones then followed cleebity look which have contributed to the fame of these trousers with extreme hems, from the classy ones of Kendall Jenner to the boxer declination of Beautiful Hadid.
Kendall Jenner in Bottega Veneta total look and Calzedonia socks.
The shoe of the year
If 2022 was the year of the naked dress, this 2023 was characterized by naked shoes. In mesh, net or any fabric and workmanship gives a effect I see I don’t see, this particular design was intercepted among the seasonal proposals of Loewe, The Row, Khaite, Bottega Veneta and Chanel. Although, the trailblazer who led the trend was the model dancer from Alaia.
Alaia’s famous fishnet ballerinas, from Street Style. (Photo by Jeremy Moeller/Getty Images)
The most powerful style icon
Her looks have not only enchanted audiences over the past year, but have the power to convert views into interest and purchases. The most powerful style icon, defined by Lyst as a “power dresser”, of 2023 is the cSouth Korean front Jennie. First became the official ambassador of Chanel and subsequently debuting as an actress in the HBO TV series The Idol together with Lily-Rose Depp, her most iconic look was that of Met Galaa vintage Chanel dating back to the FW 1990 collection.
Jennie Kim at the 2023 Met Gala “Karl Lagerfeld: A Line Of Beauty” in Chanel. (Photo by Kevin Mazur/MG23/Getty Images for The Met Museum/Vogue)
The star of the front row
From Schiaparelli to Jean Paul Gaultier, Prada and AcneStudios, 2023 was the year Kylie Jenner transformed the front row into her very own runway. Anyone who starts well is already halfway there. So it was for the it-girl with the lion head dress went viral in early January. Then the return to fashion weeks after a few seasons of stopping, of course ultra-sophisticated looks which made her think about a change of direction for her wardrobe and finally the crystal dress, Schiaparelli again, this September. She is the protagonist of 2023 fashion.
Kylie Jenner at the Schiaparelli SS 2023 Haute Couture show.
The brand to keep an eye on
Today’s data for tomorrow’s stars. Among the protagonists of this year of fashion there is also a brand that has managed to get noticeddeserving the title of brand to watch. Londonerdebuted in 2016, Dilara Findikoglu recorded an increase in searches of +89% in 2023. Accomplices were some looks worn by the most influential stars of the year, such as Margot Robbie, Zendayabut also the aforementioned Emma Corrin and Kylie Jenner.
A’womenswear label which enhances women’s bodies thanks to silhouettes studied down to the smallest details, as well as a grunge but feminine aesthetic.
Data in hand, This 2023 has been a year definitely full of news and fashion surprises. Between unexpected trends and star looks that have created the popularity of brands and Maisons, all that remains is to be amazed by what 2024 has in store for the fashion community.
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