Farmer breaks his own harvest, prices are too low

The cauliflowers are ripe for harvest yet the farmer chooses to destroy them. Because the buyer’s price is much less than expected and the grower does not want to sell at a loss. The sector of the frozen vegetable companies says that they respect the agreement with the growers. Only they produce too much, while demand does not increase, and then the price drops.

Another thing: other farmers are destroying the cauliflower crops, not because of the price, but because of damage caused by the drought.