Farewell Giusi Ferré, the memory of Danda Santini

Qhen I started working, a mid-eighties, Giusi Ferré was already Giusi Ferré. A reference brand of fashion and costume, where it is easy to be banal and difficult to find the relationships between clothes and society. But she knotted thin, shiny threads that helped to understand that the length of a skirt wasn’t just a matter of hems.

She was the precious collaborator of the monthly magazine where I was an intern, and I could not believe I had the privilege of reading her pieces among the first. They arrived very punctual in time, perfect in lengths, very clear in content. Always illuminating. Even witty.

Then I was hired in Rizzoli, where she was the brilliant pen of the weekly the European, and there at last I associated his impertinent mop with the easy, shrill laugh. I have always read it, in all its movements on the most important newspapers of the publishing house, up to to the invention of the most popular column of IODwoman, Touch of class and Banana peel, who opens our newspaper with grace and irony.

(Photo by Vittorio Zunino Celotto / Getty Images)

Being the arbiter of taste is not everyone’s task. Giusi knew how to be sharp, but lightly. She could be tranchant, but with clothes. Never with whoever wore them.

When I arrived at iODonna I also discovered the pleasure of chatting with Giusi: it was always enthusiastic, every proposal intrigued her, it was enough to offer her an idea and her mobile and clear eyes lit up and you understood that she was already ringing in her mind the right words for the piece. That she would have the its inimitable touch of class.

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