US sports retailer Fanatics has appointed Orlando Ashford to the newly created position of Chief People Officer.
In this role, Fanatics announced on Thursday that he would work closely with the three divisions Commerce, Collectibles and Betting & Gaming. He is also responsible for global human resources and is tasked with driving diversity and inclusion efforts and encouraging philanthropic initiatives across the workforce.
He reports directly to CFO Glenn Schiffman, who is responsible for matters such as total compensation and HR infrastructure, strategy, policies and operations, and CEO Michael Rubin, who is responsible for matters such as culture, talent development, corporate communications, corporate social responsibility, and diversity and inclusion is.
“Culture is everything and our success is directly related to our incredible people around the world. As we continue to grow and expand, it’s even more important to double down on organizational development, and I can’t think of a better person to fill that role than Orlando,” said Rubin. “His vast experience leading HR teams and his experience as a CEO, where people and culture are key, will help us advance our ambitions to build one of the most transformative and exciting brands in the world.”
Ashford comes from private equity firm Sycamore Partners, where he was a strategic advisor. He has also worked for companies such as Marsh & McLennan Companies, The Coca-Cola Company and Motorola. Ashford brings experience in corporate leadership and global human resources with a focus on culture and talent development.