Fan Token, in Mexico fans choose how their idols’ coach will be

To choose the design of the means of transport for players, Atlas relied on the taste of supporters in possession of digital tokens

Make way for the imagination and taste of the fans. It happened in Mexico, where Atlas Guadalajara decided to call on their supporters for the choice of the design of the buses on which the men’s and women’s teams of the club will travel during the 2022 Apertura championship. The fans in possession of the tokens digital have been able to have their say, impacting directly on the decisions of the beloved company.

Male bus

For the men’s team bus, option 1 (out of 4 possible), voted by 42% of the fans, won: a bus with black sides, with the club logo and the writing, in red, “we are increasingly Rossoneri” .

Female bus

The female team will instead travel on a red and pink means of transport, embellished with the corporate symbol in white: a solution (also here it was the number 1 out of 4) promoted by 37.75% of voters.

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