Groceries have become 18.5 percent more expensive in less than a year. A family with two children is therefore almost 1,500 euros more expensive on an annual basis. This is evident from figures from
market research agency GfK, requested by NU.nl.
GfK checks the prices by buying the same 55 basic products spread over different supermarkets every month. This includes, for example, milk, pasta, bread, cheese, fruit
and chocolate.
At the beginning of September last year you paid 100 euros for this basket, last month the same basket cost 118.52 euros. A price increase of 18.5 percent in less than a year.
A family with two children that spent about 150 euros (7,800 euros per year) per week on groceries, now loses 1,440 euros more.
The receipt was already higher last year due to the reopening of society. As a result, we suddenly bought a lot more, while stocks were limited. Into the war
Ukraine went even further. Since then, for example, grains have become much more expensive. This is reflected in the products that have become more expensive: pasta, sunflower oil, bread and dairy products have risen the most in price.
Direct and indirect connection
“We see a direct and an indirect connection,” explains Norman Buysse of GfK. “Expensive grain leads to a price increase of
spaghetti and bread because it is an ingredient. Meat and milk are indirectly more expensive, because the grain for animal feed is more expensive, but energy and transport are also more expensive.”
We shop a little differently, but are routine animals.
The higher receipt shows that life is becoming more expensive on all sides at the moment.
Last week, NU.nl already reported that new energy contracts are more than 4,000 euros more expensive than last year. For example, refueling has also been more expensive than in previous years.
‘Bought more and more private labels’
Although we pay larger amounts, we do not yet do the shopping very differently. “We see that more private labels are being bought and we are going to
discount supermarkets are going, but there are no major changes yet,” says Buysse.
He explains this because people are really routine animals and therefore do not just buy something else or somewhere else. “And a lot of people won’t compare the higher prices with those of a year
compare ago. The frame of reference is often the message from last time. But there comes a time when it becomes too much. Then we will go shopping less or differently,” says Buysse of GfK