The Nuremberg fashion retailer Emerson Renaldi is currently undergoing a re-branding. In this context, the family business has appointed an external store director for the first time, who is nevertheless well acquainted with the retailer.
Niloy Rahman was appointed to this role by the owner family Pfeiff at the beginning of July as part of the generation change, the constant growth of the company and during these “particularly dynamic times” for stationary retail, the new store director explained to FashionUnited. It will also be his job to optimize purchasing for the menswear sector.
“Our goal as we rebrand and remodel is to give back to our long-time customers, create special moments and capture them forever,” said Rahman. “Of course, our goal is to be on an equal footing with international luxury houses and also to convey a touch of cosmopolitan feeling to tourists who visit us in Nuremberg. We have more than achieved this with our realignment.”
Back at Emerson Renaldi: Store Director comes from Breuninger
It’s not the first time Rahman has worked for Emerson Renaldi. Between 2013 and 2019 he worked as a junior buyer for the luxury brands division. He then moved to the Stuttgart luxury fashion retailer Breuninger, where he held various positions until the end of June, most recently as Deputy Head of the Luxury Read-to-Wear Department. Rahman began his career in 2012 at Sixty Deutschland GmbH.
About Emerson Renaldi
Emerson Renaldi was founded in 1979 and is managed by the second generation of the Pfeiff family. The company started out selling Italian designer indoor shoes and gradually expanded the range to include bags, accessories and then clothing for women and men.
Up until 2006, Emerson Renaldi had a store on Brunnengasse, but then moved within Nuremberg and opened a new store on Kaiserstrasse, which has been expanded over the years. In 2010, the shop was expanded to include the first floor, and in 2016 the ground floor was modernized. The fashion retailer offers its luxurious range on a total of 350 square meters of retail space. Since 2020, the company has also been represented in the digital space with its own online shop.