Ara Shoes has confidently responded to the current challenges in retail with a variety of solutions. With immediate delivery programs and models tailored to the needs of the customers, it was possible to counteract this in a conscious and targeted manner. In this respect, the ara brand can look back on a dynamic year, which was very positive in terms of sales, and is therefore going into the next season strengthened and with the conviction that the right product can be offered to retailers and end consumers.
color “caramel”
Neutral and light tones remain popular and have also established themselves well in autumn/winter. Caramel is one of the fashionable shades of brown and THE new color for the coming seasons. Casual sneaker variants and boots are presented in the new color – light soles, cozy laces and a warm fur collar create a feel-good atmosphere. In addition, elegant pastel tones such as cream or shell are popular, which also provide bright moments in the dark season.
loafers
Loafers and loafers are a real alternative to classic sneakers and are enjoying growing popularity. This group is available in different shapes, from classic business loafers with decorative buckles to modern Norwegian seams. Colored in clean tones as well as in black, trendy winter white, brown or fashionable beige tones. At ara Shoes, the models are of course equipped with a lot of functionality and comfort. Distinctive soles, however, do not lose their flexibility and always remain light. Thanks to the well-known HighSoft equipment, these ensure the best walking comfort.
boots and ankle boots
Models with accentuated soles have been further developed for the sporty and casual area and will impress in the coming autumn and winter as long shaft boots and Chelsea boots. The variants with a zip for easy entry and exit are particularly popular. The equipment with high-quality laces has an individual function, so that it can be adapted to each customer. Various, high-quality leather variants impress with shiny spoilers and special details such as transparent soles and leather inlays on the heels. This makes them look particularly high quality. Noble and soft leather ensure maximum comfort in this model group. Round toes, fashionable sole frames and small heel heights of up to 3 cm round off the feminine look and can be perfectly combined with wintry outfits.
gallantry
Gallantry has always been a noteworthy segment at ara Shoes, and it has already regained importance in SS 23. This further development is also reflected in the AW 23 season. Pumps and Mary Jane variants come in widths from F ½ to H, so that all needs are covered. This group is offered in elegant smooth or suede leather, which is decorated with subtle jewellery, bows or brocade-like details. Muted colors and shimmering materials are the protagonists here.
Outdoor / Gore Tex
The outdoor topic is now becoming more and more important and is one of the best-selling items in the shoe sector. Exercising in the fresh air is a cherished daily ritual for some and a highlight at the weekend for others. When and where doesn’t really matter, the main thing is that the shoes are the right ones. Robust, comfortable and even an eye-catcher at ara Shoes. Red, beige, white or black – the boots leave nothing to be desired when it comes to colour. Equipped with a waterproof Gore-Tex membrane and a soft, warm lining, the outdoor models will become favourites. If you want something a little more suitable for the city, you can opt for the “softer” trekking variant and wear outdoor boots in great colors such as winter white, soft gray or cream – equipped with cuddly fur, sturdy treaded soles and Gore-Tex equipment.
New sneaker types
Ara Shoes also offers the usual high level of comfort in width H. Here, the product range has become ever larger and more popular over the past few years. New are sporty sneakers, which have their finger on the pulse of fashion. Wide shoelaces, cool tone-in-tone or contrasting suede decorations underline the youthful look of this group. In addition, there are light pastel and cream tones. Black sneakers have been reinterpreted: be it with a contrasting shoelace in a highly fashionable color or in the sole area with new color combinations. The super soft leather, which underlines the comfort, really nestles up against the foot. The comfortable built-in HighSoft equipment ensures a particularly pleasant running experience.
ara a round
The topic of sustainability was also implemented in the sneaker area. The more environmentally friendly production of the respective models from different, certified materials is the focus here. In addition, the shoes are very flexible thanks to the use of a latex sole. The large proportion of directly soled products is also sustainable, since no adhesives are used here and less production waste is produced.
ara Bags
The bag collection is an excellent addition to the FW 23 shoe collection, both in terms of color and theme. (Fake) fur bags in various shapes and sizes, always combined with soft caramel imitation leather, ensure a high cuddly factor. Structured materials with a folded look and quilted, padded pockets are an integral part of the collection and express the high quality, whether tone-on-tone or plain in patent leather, models suitable for everyday use as well as for festive occasions are shown here. Of course, the collection should not lack very minimalistic bag models, which run through the entire collection and are represented with different materials. Another topic are webbing handles and overlays in a two-tone effect to match the upper material.
