White Papers > Social Networks > Facebook Ads performance – The 2021 barometer
CPC, CPM, CTR… What are the main trends, after a year 2020 marked by the health crisis, in terms of performance on Facebook in 2021?
Through Kamp’n
French language
In early 2020, we saw a significant drop in brand ad spend on Facebook and CPC. Conversely, in 2021, digital advertising revenue (all levers combined) in France amounted to 7,678 million euros. Given this recovery, how did Facebook campaign performance react in the second half of 2021?
On the program of this Facebook barometer:
- Introduction
- Facebook Trends
- e-commerce trends
- KPI evolutions
- Evolution of KPIs
- Focus 2nd semester 2021
- Evolution of KPIs – Focus e-commerce