Pgiven that there are no rules that can be generalized in terms of eyebrow trends, given that they must be calibrated on each face, the styles in vogue for the 2023 they are many and different. Whether they are “feathered effect” or natural and slightly unkempt eyebrows, up to the bold “skinny brows” back on trend, care and styling are essential. He explains it Giulio Schettini, National Brow and Beauty Authority by Benefit Cosmetics.
Eyebrows, all the trends for 2023
«In recent years we have noticed the coexistence of styles more and more different of eyebrows. Compared to past eras, in which each period was strongly characterized by much more defined styles, today trends have merged with each other and every inspiration can immediately go viral on social media» explains Giulio Schettini, National Brow and Beauty Authority by Benefit Cosmetics.
«I therefore want to underline that this year, a bit like in the now past 2022, the watchword will be “total freedom”: of wear and show off the eyebrows you like best».
“Fluffy Brow”, the 2023 trend for feathered eyebrows
«The 2023 scene will be dominated by the “Fluffy Brow” or also feathered eyebrows with a finish similar to the one obtained with the lamination, trend that Gen Z likes and that is very popular on TikTok ».
«To achieve it with make-up you have to brush eyebrows upwards so as to lift the look and make it deliberately wild. Fundamental fixative gels and waxes. In this way you will obtain an arch characterized by a flexible and opaque texture, perfectly fixed throughout the day» continues the expert.
Natural eyebrows, the “clean” aesthetic is back
“Between eyebrow trends 2023 there is also a movement that tends to maintain its apparent “naturalness and freshness”».
«However, it should be emphasized that behind the aesthetics of the “Clean brows” there is a painstaking work of extreme care of the eyebrows, so that the final effect is fresh, clean and natural. Also in this case, in order to achieve them, theuse of transparent eyebrow gels and modeling waxes».
Eyebrow care also involves syling (Credits: Instagram @nicolaannepeltzbeckham)
“Skinny Brow” and “Bleached Brow”: for those who are not afraid to dare
“Even the “Skinny Brows” also said “Thin Brows” they will be relatively successful in 2023» says Giulio Schettini. “Let’s talk about extra thin brows that were fashionable in the early 2000s and that for a long time we tried in every way to avoid, creating ever bolder and thicker looks. The revival from the Y2Y period, however, could lead to their return, this time taking more into consideration correct aesthetic ethics».
“Even the bleached eyebrows more commonly called “Blached Brows” – already seen in 2022 – could become very popular in the coming months. They are certainly a look with a strong impact, a creative and artistic gesture with a strong power, even capable of altering the proportions of the face and overturning the rules».
Brow-care: hydration, keratin and tint
«Finally, it is good to know that the eyebrows – as well as hair, nails and skin – require specific care and attention, as well as ad hoc treatments».
“Also Eyebrow hairs are made up of keratin which can decrease over time causing it to thin out. It can be integrated with special products, capable of stimulating its regrowth in seasonal changes».
«But not only that, even there tint – rich in plant components – it has a strengthening and plumping effect as well as an aesthetic one. Finally, there are various oils and serums on the market, even of natural origin, which strengthen the hair of the eyelashes and eyebrows. Among the best known castor oil which if applied consistently brings great benefits» concludes Giulio Schettini of Benefit Cosmetics.
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