Jan Jaap van der Wal sees his very expensive series Voor De Show flop hard on NPO 1, the country’s most watched TV channel. “Even less than Hotel Hollandia! This is really a blow.”
After the flops of the Ilse Warringa series Cast and the Linda de Mol series Five Live, it is quite courageous that Jan Jaap van der Wal still dared to do it: a drama series about the television world. People really aren’t looking forward to it at all: his series Voor De Show, which takes place behind the scenes of a talk show, also flopped hard.
Disappointment
TV professor Tina Nijkamp saw it coming last night after the first episode. “I don’t hope for another viewing setback for NPO 1, but isn’t the Voor De Show program coming too soon after Linda de Mol’s hugely failed drama series Five Live? It looks a bit too much like that I’m afraid, including the understanding make-up artist,” she wrote.
She continued: “Jan Jaap reminds me too much of Waldemar and the guests also seem to me to be from the canal belt, too elitist, not many people outside the Randstad know them. Frans Bauer does, of course, but he probably doesn’t come every week. Behind the scenes of a TV show with celebrities who only know people in Amsterdam seems very interesting to me risky for NPO 1.”
Too niche
According to Tina, the program is too niche, more something for NPO 2 or 3, and this is now reflected in the viewing figures. “Unfortunately. But not unexpected. Another major viewing drama for NPO 1. Voor De Show with Jan Jaap van der Wal and Tina de Bruin starts with only 439 thousand viewers. And 8.6 percent market share in the commercial target group 25 to 54 years.”
She continues on her analysis channel: “Phew, that’s another big ratings blow for NPO 1 and of course it’s also a huge disappointment for the team and Jan Jaap. Less than what Hotel Hollandia scored in the first episode, for example. It was too much like Five Live with Linda de Mol and Waldemar Torenstra.”
Not in the top 25
Jan Jaap scores so poorly that he is not even in the daily viewing figures top 25. “The influx is good with 1,044,000 viewers for Floortje Naar Het Einde Van De Wereld.”
RTL 4 scored 696 thousand viewers with I Can See Your Voice and SBS 6 with Waar Is Mijn Erfenis 675 thousand viewers. The winner on prime time was Today Inside with almost 1.3 million viewers.